Data protection - Mayer Vertrieb

Privacy Policy

Introduction and overview

We have drawn up this privacy policy (version 03.03.2022-111956903) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (hereinafter referred to as “data”) we as the controller – and the processors commissioned by us (e.g., providers) – process, will process in the future, and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data we process about you.

Data protection declarations usually sound very technical and use legal jargon. This data protection declaration, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. Wherever it promotes transparency, technical terms are explained in a reader-friendly manner , links to further information are provided and graphics are used. We are thus informing you in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you give explanations that are as brief, unclear and legal-technical as possible, as is often the case on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and that you may find some information there that you were not aware of.
If you still have any questions, we would like to ask you to contact the responsible office named below or in the legal notice, follow the existing links and look at further information on third-party websites. You can of course also find our contact details in the legal notice.

scope

This privacy policy applies to all personal data processed by us within the company and to all personal data processed by companies commissioned by us (contract processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person’s name, email address, and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

all online presences (websites, online shops) that we operate
Social media presence and email communication
mobile apps for smartphones and other devices

In short: This privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. Should we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e., the legal bases of the General Data Protection Regulation, that allow us to process personal data.
Regarding EU law, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can, of course, read this EU General Data Protection Regulation online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A32016R0679 .

We only process your data if at least one of the following conditions applies:

Consent (Article 6 (1) (a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
Contract (Article 6 (1) (b) GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a purchase agreement with you, we require personal information in advance.
Legal obligation (Article 6 (1) (c) GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obligated to retain invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6 (1) (f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing therefore constitutes a legitimate interest.

We generally do not apply additional conditions, such as the processing of recordings in the public interest, the exercise of official authority, or the protection of vital interests. Should such a legal basis be applicable, it will be indicated at the appropriate point.

In addition to the EU regulation, national laws also apply:

In Austria, this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data ( Data Protection Act ), or DSG for short .
In Germany, the Federal Data Protection Act , or BDSG for short, applies .

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection, you will find the contact details of the responsible person or body below:
Center for Digital Media Competence
Tobias Mayer
Fuchsthallergasse 14, 1090 Vienna, Austria
Authorized representative: Tobias Mayer
Email: t.mayer@zentrumsocialmedia.com
Phone: +43 660 289 4150
Imprint: https://www.zentrumsocialmedia.com/impressum/

Storage period

Our general policy is to only store personal data for as long as it is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for processing it no longer exists. In some cases, we are legally obligated to retain certain data even after the original purpose no longer applies, for example, for accounting purposes.

If you wish to have your data deleted or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information on this.

Rights under the General Data Protection Regulation

According to Article 13 GDPR, you have the following rights to ensure fair and transparent data processing:

According to Article 15 of the GDPR, you have the right to information about whether we process your data. If so, you have the right to receive a copy of the data and the following information:
- for what purpose we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data is stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data if we did not collect it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile of you.
According to Article 16 GDPR, you have the right to rectification of data, which means that we must correct data if you find any errors.
According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request the deletion of your data.
According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
According to Article 19 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
According to Article 21 GDPR, you have the right to object, which, if enforced, will result in a change in the processing.
- If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you may object to the processing. We will then examine as quickly as possible whether we can legally comply with this objection.
- If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may no longer use your data for direct marketing purposes after this time.
- If data is used for profiling purposes, you can object to this type of data processing at any time. We may no longer use your data for profiling purposes after this time.
According to Article 22 GDPR, you may have the right not to be subjected to a decision based solely on automated processing (e.g. profiling).

In short: You have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. In Austria, this is the Data Protection Authority, whose website can be found at https://www.dsb.gv.at/ . In Germany, each federal state has a data protection officer. For further information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) . The following local data protection authority is responsible for our company:

Austrian Data Protection Authority

Head: Mag. Dr. Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Telephone number: +43 1 52 152-0
Email address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you consent to such processing, if it is required by law or contract, and in any case only to the extent generally permitted. Your consent is in most cases the most important reason for us to process data in third countries. Processing personal data in third countries such as the USA, where many software manufacturers provide services and have their servers located, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. Furthermore, US government authorities may gain access to individual data. Furthermore, collected data may be linked to data from other services of the same provider, provided you have a corresponding user account. Where possible, we try to use server locations within the EU, if offered.

We will provide you with more detailed information about data transfers to third countries, where applicable, at the appropriate points in this privacy policy.

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. This makes it as difficult as possible for third parties to derive personal information from our data.

Article 25 of the GDPR refers to “data protection through technology design and through data protection-friendly default settings,” meaning that security must always be considered and appropriate measures implemented, both in software (e.g., forms) and hardware (e.g., access to the server room). Below, we will discuss specific measures where necessary.

communication

Communication Summary

Data subjects: All those who communicate with us by phone, email, or online form.

Processed data: e.g., telephone number, name, email address, entered form data. You can find more details in the respective contact method used.

Purpose: Handling communication with customers, business partners, etc.

Storage period: Duration of the business transaction and the statutory provisions

. Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (b) GDPR (contract), Art. 6 (1) (f) GDPR (legitimate interests).

If you contact us and communicate by telephone, email or online form, personal data may be processed.

The data will be processed for the purpose of handling and processing your inquiry and the related business transaction. The data will be stored for the same period of time or as long as required by law.

Affected persons

The above-mentioned processes affect everyone who contacts us via the communication channels we provide.

phone

When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used. Furthermore, data such as name and telephone number may subsequently be sent via email and stored for the purpose of responding to your inquiry. The data will be deleted as soon as the transaction is completed and as permitted by law.

e-mail

If you communicate with us via email, data may be stored on the respective device (computer, laptop, smartphone, etc.) and stored on the email server. The data will be deleted as soon as the transaction is completed and as permitted by law.

Online forms

If you communicate with us via an online form, data will be stored on our web server and, if applicable, forwarded to an email address provided by us. The data will be deleted as soon as the transaction is completed and as permitted by law.

Legal basis

The processing of data is based on the following legal bases:

Art. 6 (1) (a) GDPR (consent): You give us your consent to store your data and to use it further for the purposes related to the business case;
Art. 6 (1) (b) GDPR (contract): There is a need to fulfill a contract with you or a processor such as the telephone provider or we have to process the data for pre-contractual activities, such as preparing an offer;
Art. 6 (1) (f) GDPR (Legitimate Interests): We want to handle customer inquiries and business communications in a professional manner. To do this, certain technical facilities, such as email programs, Exchange servers, and mobile operators, are necessary to enable efficient communication.

Cookies

Cookies Summary

Affected parties: Website visitors

Purpose: Depends on the respective cookie. You can find more details below or from the manufacturer of the software that sets the cookie.

Data processed: Depends on the respective cookie used. You can find more details below or from the manufacturer of the software that sets the cookie.

Storage period: Depends on the respective cookie, can vary from hours to years

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below, we explain what cookies are and why they are used to help you better understand our privacy policy.

Whenever you surf the internet, you use a browser. Common browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: cookies are truly useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other purposes as well. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more additional attributes must be specified.

Cookies store certain user data about you, such as language or personal site settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. The web browser requests a website and receives a cookie from the server, which the browser reuses whenever another page is requested.

There are both first-party and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies, from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other “malware.” Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152111956903-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use specifically depends on the services used and is explained in the following sections of this privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are four types of cookies:

Essential cookies
These cookies are necessary to ensure basic website functionality. For example, these cookies are needed when a user adds a product to their shopping cart, then continues browsing to other pages and only proceeds to checkout later. These cookies ensure that the shopping cart is not deleted even when the user closes their browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies also measure the loading time and behavior of the website across different browsers.

Targeted cookies:
These cookies improve the user experience. For example, they store entered locations, font sizes, or form data.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very useful, but also very annoying.

Typically, when you first visit a website, you’ll be asked which of these cookie types you’d like to allow. And, of course, this decision will also be saved in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265 , the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the specific cookie. You can find more details below or contact the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are small helpers for a variety of tasks. Unfortunately, it’s not possible to generalize what data is stored in cookies, but we will inform you about the data processed and stored in the following privacy policy.

Storage period of cookies

The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.

You also have control over the storage period. You can manually delete all cookies at any time via your browser (see also “Right of Objection” below). Furthermore, cookies based on consent will be deleted at the latest after you revoke your consent, although the legality of their storage remains unaffected until then.

Right of objection – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of the service or website from which the cookies originate, you always have the option to delete, deactivate, or only partially accept cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you don’t want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether or not to accept it. The process varies depending on your browser. The best way to find instructions is to search for “delete cookies in Chrome” or “disable cookies in Chrome” in the case of a Chrome browser.

Legal basis

The so-called “Cookie Directive” has been in place since 2009. It stipulates that the storage of cookies requires your consent (Article 6 (1) (a) GDPR). However, reactions to these guidelines vary widely across EU countries. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the Cookie Directive was not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For absolutely necessary cookies, even if consent has not been given, legitimate interests exist (Article 6 (1) (f) GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience, and for this, certain cookies are often absolutely necessary.

If non-essential cookies are used, this only happens with your consent. The legal basis for this is Art. 6 (1) (a) GDPR.

In the following sections you will be informed in more detail about the use of cookies, if the software used uses cookies.

Web hosting introduction

Web Hosting Summary Data

affected: Website visitors

Purpose: Professional website hosting and operational security

Data processed: IP address, time of website visit, browser used, and other data. Further details can be found below or from the respective web hosting provider.

Storage period: Depends on the respective provider, but usually 2 weeks

Legal basis: Art. 6 (1) (f) GDPR (Legitimate Interests)

What is web hosting?

When you visit websites these days, certain information—including personal data—is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By “website,” we mean the entirety of all web pages on a domain, i.e., everything from the home page to the very last subpage (like this one). By “domain,” we mean, for example, example.de or sampleexample.com.

When you want to view a website on a screen, you use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.

This web browser must connect to another computer where the website’s code is stored: the web server. Operating a web server is a complex and time-consuming task, which is why it’s usually handled by professional providers. These providers offer web hosting and thus ensure reliable and error-free storage of website data.

When the browser connects to your computer (desktop, laptop, smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a period of time to ensure proper operation.

To illustrate:

Why do we process personal data?

The purposes of data processing are:

Professional website hosting and operational security
to maintain operational and IT security
Anonymous evaluation of access behavior to improve our service and, if necessary, for criminal prosecution or the pursuit of claims

What data is processed?

Even while you are currently visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as

the complete Internet address (URL) of the website accessed
Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/ )
the hostname and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
Date and time
in files, the so-called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not share this data, but we cannot rule out the possibility that it may be viewed by authorities in the event of illegal behavior.

In short: Your visit is logged by our provider (the company that runs our website on special computers (servers)), but we do not share your data without your consent!

Legal basis

The legality of the processing of personal data within the framework of web hosting arises from Art. 6 (1) (f) GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company securely and user-friendly on the Internet and to be able to pursue attacks and claims arising from this if necessary.

As a rule, there is a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary

Affected parties: Website visitors

Purpose: Evaluation of visitor information to optimize the website.

Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. You can find more details further down in this privacy policy.

Storage period: depends on the properties used

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and our service to your needs. Below we will go into more detail about the tracking tool and inform you, above all, what data is saved and how you can prevent this.

Google Analytics is a tracking tool used to analyze our website traffic. For Google Analytics to work, a tracking code is embedded in our website code. When you visit our website, this code records various actions you perform on our website. Once you leave our website, this data is sent to and stored on Google Analytics servers.

Google processes the data and we receive reports about your user behavior. These reports may include, among others, the following:

Audience reports: Through audience reports, we get to know our users better and know more precisely who is interested in our service.
Ad Reporting: Ad reporting helps us analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
Behavioral reports: This tells us how you interact with our website. We can track your path on our site and the links you click.
Conversion reports: A conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are resonating with you. This is how we want to increase our conversion rate.
Real-time reports: This lets us know immediately what’s happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically analyzed data provides us with a clear picture of our website’s strengths and weaknesses. On the one hand, we can optimize our site so that it’s easier for interested people to find on Google. On the other hand, the data helps us better understand you as a visitor. This means we know exactly what we need to improve on our website to provide you with the best possible service. The data also helps us implement our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics uses a tracking code to create a random, unique ID linked to your browser cookie. This allows Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

To analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Alternatively, you can also create the Universal Analytics property. Data is stored for different lengths of time depending on the property used.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions you perform on our website. If you also use other Google systems (such as a Google Account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may apply if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152111956903-5
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. It is primarily used to distinguish between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152111956903-1
Purpose: The cookie is also used to distinguish between website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_<property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: No information.
Purpose: This cookie contains a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: After 30 seconds to one year .

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie allows us to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose: This cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to establish new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiry date: After closing the browser .

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: This cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could be another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: This cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google continually changes the choice of its cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google defines the time you spend on our site without leaving the page as session duration. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate : A bounce occurs when you only view one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP geolocation.

Technical information: Technical information includes, among other things, your browser type, your Internet service provider or your screen resolution.

Source: Google Analytics and we are of course also interested in which website or advertisement you came to our site from.

Other data includes contact information, any ratings, media playback (e.g., when you play a video on our site), sharing content via social media, or adding content to your favorites. This list is not exhaustive and serves only as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed its servers around the world. Most of its servers are located in the United States, and consequently, your data is mostly stored on American servers. You can find out exactly where Google’s data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed across multiple physical storage devices. This has the advantage of making it faster to access and better protected from tampering. Every Google data center has emergency backup programs for your data. If, for example, Google’s hardware fails or natural disasters cripple servers, the risk of service interruption at Google remains low.

The retention period for the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is set to 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

For Universal Analytics properties, Google Analytics defaults to a retention period of 26 months for your user data. After that, your user data is deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

Additionally, you can choose to have data deleted only if you no longer visit our website within the period we select. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data associated with cookies, user recognition, and advertising IDs (e.g., cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is the merging of individual pieces of data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete, or restrict your data. You can prevent Google Analytics from using your data by installing the Google Analytics JavaScript Opt-Out Browser Add-on (ga.js, analytics.js, dc.js). You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Analytics if you have given your consent.

Google processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Analytics, can be found at https://business.safety.google/adsprocessorterms/ .

We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de .

Google Analytics Demographics and Interests Reports

We have enabled advertising reporting features in Google Analytics. The demographic and interest reports contain information about age, gender, and interests. This allows us to gain a better understanding of our users—without being able to assign this data to specific individuals. You can learn more about advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .

You can stop the use of your Google Account activities and information by checking the box in “Advertising Settings” at https://adssettings.google.com/authenticated .

Google Analytics deactivation link

By clicking the following deactivation link , you can prevent Google from tracking future visits to this website. Please note: Deleting cookies, using your browser’s incognito/private mode, or using a different browser will result in data being collected again.

Deactivate Google Analytics

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations from local data protection authorities when these prohibit the storage of the full IP address. IP anonymization or masking occurs as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

More information about IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de .

Google Analytics Data Processing Addendum

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find out more about the Google Analytics data processing addendum here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Web Analytics Introduction

Web Analytics Privacy Policy Summary

Affected parties: Website visitors

Purpose: Evaluation of visitor information to optimize the website.

Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Further details can be found in the respective web analytics tool used.

Storage period: Depends on the web analytics tool used.

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This data is collected and stored, managed and processed by the respective analytics tool provider (also known as a tracking tool). This data is used to create analyses of user behavior on our website and make it available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (a so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as for other analytics procedures, user profiles can be created and the data stored in cookies.

Why do we use web analytics?

We have a clear goal in mind with our website: to provide the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offerings on the market, while also ensuring that you feel completely at home on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offering for you and us. For example, we can determine the average age of our visitors, where they come from, when our website is most visited, or which content or products are particularly popular. All of this information helps us optimize the website and thus adapt it as best as possible to your needs, interests, and wishes.

What data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, as a general rule, we store information such as the content you view on our website, the buttons or links you click, the time you access a page, the browser you use, the device (PC, tablet, smartphone, etc.) you use to visit the website, and the computer system you use. If you have consented to the collection of location data, this may also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e., in an unrecognizable and abbreviated form). For the purposes of testing, web analysis, and web optimization, no direct data such as your name, age, address, or email address is stored. All of this data, if collected, is stored pseudonymously. This means that you cannot be identified as an individual.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again; other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this retention period may be exceeded.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party services at any time. This can be done either via our cookie management tool or through other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. Web analytics helps us detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use these tools if you have given your consent.

Since web analytics tools use cookies, we also recommend reading our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on specific web analytics tools, if available, can be found in the following sections.

Amazon Personalize Privacy Policy

We use Amazon Personalize, a real-time personalization program, on our website. The service provider is the American company Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA.

Amazon processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Amazon uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Amazon undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Amazon Data Processing Terms (AWS GDPR DATA PROCESSING), which correspond to the standard contractual clauses, can be found at https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf .

You can learn more about the data processed through the use of Amazon Personalize in the Privacy Policy at https://d1.awsstatic.com/legal/privacypolicy/AWS_Privacy_Notice_German_2020-08-15.pdf .

etracker privacy policy

etracker Privacy Policy Summary

Affected parties: Website visitors

Purpose: Evaluation of visitor information to optimize the website.

Processed data: Including pseudonymized IP address, technical information about the browser, operating system, and device, length of stay, and interactions on the website

. Storage period: Depends on the web analytics tool used

. Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests).

What is etracker?

We use the analysis tracking tool etracker Analytics on our website, provided by the German company etracker GmbH, Erste Brunnenstraße 1, D-20459 Hamburg. etracker Analytics is a software that collects and evaluates data about your activities on our website. We receive analysis reports on how you use our website, allowing us to better tailor our offerings to your needs. In this privacy policy, we provide more information about the analysis tool and, above all, show you which data is stored, when, how, and where.

etracker Analytics is an analytics tool that can measure and analyze the performance of our website and online campaigns. The software collects data about, for example, how long you spend on our website, how many users visit our website, and where you came from. We also receive detailed evaluations of visitor behavior on our website. This allows us to learn, for example, which buttons you like to click or which subpages you like and which you tend to avoid. All of this information is anonymous. This means that we cannot identify you as a person through this data; instead, we only receive general user information and statistics.

Why do we use etracker on our website?

We use this software tool to improve the quality of our website and our offerings. Our goal is to provide you with the best possible service. We want you to feel comfortable on our website and get exactly what you expect. To do this, we naturally need to tailor our offerings to your wishes and requirements as closely as possible.

The data also helps us implement our online marketing and advertising measures more cost-effectively and individually. Because, of course, we only want to show our offerings to people who are actually interested in them.

What data does etracker store?

For tracking to work, JavaScript code must be embedded into the website. etracker uses pixel technology.

By default, etracker does not use cookies or other tracking technologies on a website, as this has been implemented in the so-called cookie-less mode through privacy by design. In this case, only absolutely necessary cookies are set. However, if you have actively consented to the use of cookies, etracker will also use cookies.

The following data is stored and processed when the page is accessed:

Your pseudonymized IP address
Technical information about your browser, operating system and device
Location information up to city level
the accessed URL with the corresponding page title and optional information about the page content
Referrer website: this is the website from which you came to our website
the next page: this is the website where you click next
how long you stay on our website (duration)
Interactions on the website. These can include, for example, clicks on the website, entered search terms, downloaded files, videos, or ordered items.

This uses website data from the web server and information that the web browser transmits to the web server to retrieve web pages. This information is transmitted each time a page is accessed.

Unlike other technologies, etracker does not read any information from your device’s memory, nor does it store any data on your device. The data is not used by etracker for any other purposes or shared with third parties.

The cookies used do not contain any information that can identify you as a person. Data such as IP address, device, and domain data are encrypted or abbreviated during storage. This makes it impossible for us or etracker to identify individual people.

If you have consented to the use of cookies, the following cookies may be set:

Name: GS3_v
Value: 146480958111956903-9
Purpose: This cookie is set by the etracker Optimizer web service.
Expiry date: after one year

Name: _et_coid
Value: e9cc2b3efbf7807c6157e8b151baa2f3111956903-1
Purpose: This cookie is used for cookie recognition and is only set when cookies are activated.
Expiry date: after 3 years

Name: pll_language
Value: de
Purpose: This cookie is used to store the default language.
Expiry date: after one year

Note: Please note that the list provided here represents only a selection of the cookies used and is not exhaustive. Which cookies are set in a specific case depends on the analysis mechanisms used. You can view a list of all cookies at the following link: https://www.etracker.com/docs/integration-setup/einstellungen-accounts/etracker-cookies/verwendete-cookies-zaehlung/

How long and where is the data stored?

The data center (the servers) is located in Hamburg, and all system administration also takes place there. Therefore, all data is stored exclusively on German servers. etracker stores the data until the contract with us as a customer expires. Shortly after the contract ends, all data is permanently deleted.

How can I delete my data or prevent data storage?

You have the right to information, correction or deletion, and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of your data at any time.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of etracker requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected using web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of etracker, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use etracker if you have given your consent.

We hope we have been able to provide you with the most important information about etracker’s data processing. If you would like to learn more about the tracking service, we recommend reading the company’s privacy policy at https://www.etracker.com/datenschutz/ .

Firebase Privacy Policy

We use Firebase, an analytics and monitoring tool, on our website. The service provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Firebase, can be found at https://business.safety.google/adsprocessorterms/ .

You can find out more about the data processed through the use of Firebase in the Privacy Policy at https://policies.google.com/privacy?hl=en-US .

Google Optimize Privacy Policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Optimize, can be found at https://business.safety.google/adsprocessorterms/ .

You can find out more about the data processed through the use of Google Optimize in the Privacy Policy at https://policies.google.com/privacy?hl=en-US .

Google Site Kit Privacy Policy

Google Site Kit Privacy Policy Summary

Affected parties: Website visitors.

Purpose: Evaluation of visitor information to optimize the website.

Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Further details can be found below and in the Google Analytics privacy policy.

Storage period: depends on the properties used

. Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests).

What is Google Site Kit?

We have integrated the Google Site Kit WordPress plugin from the American company Google Inc. into our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Site Kit, we can quickly and easily view statistics from various Google products, such as Google Analytics, directly in our WordPress dashboard. The tool, or rather the tools integrated into Google Site Kit, collect, among other things, personal data from you. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored, and which other privacy policies are relevant to you in this context.

Google Site Kit is a plugin for the WordPress content management system. This plugin allows us to view important website analytics statistics directly in our dashboard. These are statistics collected by other Google products, primarily Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed Insight, Google AdSense, Google Optimize, and Google Tag Manager can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website and be able to quickly and easily find exactly what you are looking for. Statistical analyses help us get to know you better and tailor our offerings to your wishes and interests. We use various Google tools for these analyses. Site Kit makes our work much easier in this regard because we can view and analyze the statistics of Google products directly in the dashboard. This means we no longer have to register separately for the respective tool. Site Kit thus always provides a good overview of the most important analysis data.

What data does Google Site Kit store?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send your data, such as your user behavior, to Google, where it will be stored and processed. This includes storing personal data such as your IP address.

For more detailed information on the individual services, we have separate sections in this privacy policy. For example, see our privacy policy for Google Analytics. Here we go into great detail about the data collected. You will learn how long Google Analytics stores, manages, and processes data, which cookies may be used, and how you can prevent data storage. We also have separate privacy policies with comprehensive information for other Google services, such as Google Tag Manager and Google AdSense.

Below we show you examples of Google Analytics cookies that can be set in your browser, provided you have generally consented to data processing by Google. Please note that these cookies are only a selection:

Name: _ga
Value: 2.1326744211.152111956903-2
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. It is primarily used to distinguish between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152111956903-7
Purpose: This cookie also serves to distinguish website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: This cookie is used to reduce the request rate.
Expiry date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are located around the world. Most of the servers are located in the United States, so it’s quite possible that your data is also stored there. You can see exactly where the company has servers at https://www.google.com/about/datacenters/locations/?hl=de .

Data collected through Google Analytics is retained for a standard 26 months. After that, your user data is deleted. This retention period applies to all data linked to cookies, user identification, and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to receive information about your data, to have it deleted, corrected, or restricted. You can also deactivate, delete, or manage cookies in your browser at any time.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of Google Site Kit requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Site Kit, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Site Kit if you have given your consent.

The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Site Kit, can be found at https://business.safety.google/adsprocessorterms/ .

To learn more about data processing by Google, we recommend that you read Google’s comprehensive privacy policy at https://policies.google.com/privacy?hl=de .

Google Tag Manager Privacy Policy

Google Tag Manager Privacy Policy Summary

Affected parties: Website visitors

Purpose: Organization of the individual tracking tools

Data processed: Google Tag Manager does not store any data itself. The data is collected by the tags of the web analytics tools used.

Storage period: Depends on the web analytics tool used

. Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Tag Manager?

We use Google Tag Manager from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services in Europe. This Tag Manager is one of many helpful marketing products from Google. Using Google Tag Manager, we can centrally integrate and manage code snippets from various tracking tools we use on our website.

In this privacy policy, we want to explain to you in more detail what the Google Tag Manager does, why we use it and how data is processed.

Google Tag Manager is an organizational tool that allows us to centrally integrate and manage website tags via a user interface. Tags are small pieces of code that, for example, record (track) your activities on our website. JavaScript code snippets are inserted into the source code of our site. The tags often come from Google’s internal products, such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform various tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies, and even track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And that naturally also applies to the maintenance of our website. In order to make our website as good as possible for you and everyone interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services, and which people we should show our offers to. And for this tracking to work, we need to integrate the appropriate JavaScript code into our website. In principle, we could integrate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it’s easy to lose track. That’s why we use Google Tag Manager. We can easily integrate the necessary scripts and manage them from a single location. In addition, Google Tag Manager offers an easy-to-use interface and requires no programming knowledge. This way, we manage to keep order in our tag jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere “manager” of the implemented tags. The data is collected by the individual tags of the various web analysis tools. The data is essentially passed through to the individual tracking tools in Google Tag Manager and is not stored.

However, the situation is quite different with the tags embedded in various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is collected, stored, and processed, usually with the help of cookies. Please read our privacy policies for the individual analysis and tracking tools we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only relates to the use and utilization of our Tag Manager and not to your data stored via the code sections. We enable Google and others to receive selected data in anonymized form. We therefore consent to the anonymous sharing of our website data. Despite extensive research, we were unable to determine exactly which aggregated and anonymous data is shared. In any case, Google deletes all information that could identify our website. Google aggregates the data with hundreds of other anonymous website data and, as part of benchmarking measures, creates user trends. Benchmarking compares its own results with those of competitors. Processes can be optimized based on the information collected.

How long and where is the data stored?

When Google stores data, it does so on Google’s own servers. These servers are located around the world. Most are located in the United States. You can find out exactly where Google’s servers are located at https://www.google.com/about/datacenters/locations/?hl=de .

You can find out how long the individual tracking tools store your data in our individual data protection texts for each tool.

How can I delete my data or prevent data storage?

Google Tag Manager itself does not set cookies, but rather manages tags from various tracking websites. In our privacy statements for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Therefore, data may not simply be transferred to, stored in, and processed in unsafe third countries unless appropriate safeguards (such as EU standard contractual clauses) are in place between us and the non-European service provider.

Legal basis

The use of Google Tag Manager requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Tag Manager, we can improve our economic efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Tag Manager if you have given your consent.

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Tag Manager, can be found at https://business.safety.google/adsprocessorterms/ .

If you want to learn more about Google Tag Manager, we recommend you read the FAQs at https://support.google.com/tagmanager/?hl=de#topic=3441530 .

GoSquared Analytics Privacy Policy

We use GoSquared Analytics, a website analytics software, on our website. The service provider is the British company Go Squared Ltd, 3 Barn Hawe, High Street, Edenbridge, Kent, England. You can learn more about the data processed through the use of GoSquared Analytics in the Privacy Policy at https://www.gosquared.com/legal/privacy/ .

MonsterInsights Privacy Policy

MonsterInsights Privacy Policy Summary

Affected parties: Website visitors

Purpose: Evaluation of visitor information to optimize the website.

Storage period: depends on the Google Analytics properties used.

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is MonsterInsights?

We use the “Google Analytics Plugin for WordPress” from the American company MonsterInsights LCC (7732 Maywood Crest Dr, West Palm Beach, Florida, 33412, USA) on our website. The plugin is often simply called MonsterInsights. With the help of the plugin, your user data can be stored, managed, and processed by Google Analytics. For example, if you click on a link, Google Analytics saves this “click” via the integrated plugin and offers insightful web analyses using this collected data. In this privacy policy, we go into more detail about MonsterInsights and inform you which data is stored, where, and how.

MonsterInsights uses the Google Analytics Reporting API for its services to collect data about our website and visitor behavior. This data is analyzed and then appears as charts, graphs, and tables directly on our WordPress dashboard. For the plugin to work, a Google Analytics tracking code is embedded in our WordPress site. The plugin offers features such as page analytics, statistics, and ad tracking. With the help of the plugin, we can easily set up tracking functions such as event tracking, eCommerce tracking, or outbound link tracking for our website without any programming knowledge. We see all important statistics summarized in a single location directly on our dashboard.

Why do we use MonsterInsights?

MonsterInsights makes using Google Analytics much easier for us, as we see the most important analytics directly on our dashboard and don’t have to constantly switch to Google Analytics. Google Analytics provides us with a wealth of important data about visitor behavior on our website. Using this data, we can better tailor our website and our offerings to your needs. We use the statistics we receive to make our website more interesting and to target any advertisements.

What data is stored by MonsterInsights or Google Analytics?

By installing the MonsterInsights plugin, a Google Analytics tracking code is integrated into our WordPress website. Google Analytics creates a random, unique ID linked to your browser cookie. This allows you to be recognized as a new visitor to our website. If you visit us again, you will be recognized as a “returning” user. All collected data is then stored with this user ID. This way, pseudonymous user profiles are created and evaluated. Your actions on our website are stored in cookies and app instance IDs. If you are linked to other Google services, the generated data may also be linked to third-party cookies.

All tracking is performed and stored by Google Analytics. MonsterInsights passes all data directly to Google Analytics to process it on MonsterInsights’ behalf. Google only shares this data if we allow it or if required by law. MonsterInsights does not use its own cookies to store data; instead, the code added by MonsterInsights loads Google Analytics, which adds cookies.

For example, we collect information about the website you came to us from, the buttons and links you click, how long you stay on a particular page, and when you leave the website again. Furthermore, your IP address is displayed and stored in abbreviated form so that it is not possible to clearly identify you. Your IP address can also be used to determine your approximate location, and technical information such as device type, browser type, internet provider, or screen resolution is also stored.

If you would like to know more about data storage and processing, we recommend that you read our general privacy policy for Google Analytics.

How long and where is the data stored?

MonsterInsights does not save the collected data, but forwards it to Google Analytics. There, the data is stored on Google’s servers. These servers are spread across the world, but most are located in the USA. You can see the exact locations of the data centers at https://www.google.com/about/datacenters/locations/?hl=de . By default, your data is stored by Google for 26 months, but you can also choose between different retention periods. Please also see our Google Analytics privacy policy. This retention period applies to data linked to cookies, user identification, and advertising ID. Web analytics that appear in the form of reports are generated from aggregated data and are stored independently of your user data.

How can I delete my data or prevent data storage?

You have the right to access, update, delete, and restrict your data at any time. If you download and install the browser add-on https://tools.google.com/dlpage/gaoptout?hl=de , you can prevent Google Analytics from using your data by deactivating Google Analytics JavaScript.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of MonsterInsights requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of MonsterInsights, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use MonsterInsights if you have given your consent.

Google also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Google uses standard contractual clauses approved by the EU Commission (Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular the USA) or for data transfers there. These clauses oblige Google to comply with EU data protection standards when processing relevant data, even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de .

If you would like to learn more about the MonsterInsights WordPress plugin, we recommend visiting the website https://www.monsterinsights.com/ . For more information about data processing by Google Analytics, we recommend our Google Analytics Privacy Policy, Google’s information page at https://support.google.com/analytics/answer/6004245?hl=de , and the Google Analytics Terms of Use website at https://marketingplatform.google.com/about/analytics/terms/de/ .

Optimizely Privacy Policy

We use Optimizely, a digital experience platform, on our website. The service provider is the American company Optimizely Inc., whose European headquarters are located at Torsgaten 11, Box 7007, 10386, Stockholm, Sweden.

Optimizely also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Optimizely uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Optimizely undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Data Processing Addendum, which corresponds to the standard contractual clauses, can be found at https://www.optimizely.com/de/legal/data-processing-agreement/ .

You can find out more about the data processed through the use of Optimizely in the Privacy Policy at https://www.optimizely.com/de/trust-center/privacy/ .

WiredMinds Privacy Policy

We use WiredMinds, a web analytics software, on our website. The service provider is the German company WiredMinds GmbH, Lindenspürstraße 32, 70176 Stuttgart, Germany. You can learn more about the data processed through the use of WiredMinds in the Privacy Policy at https://wiredminds.de/datenschutz/ .

Email Marketing Introduction

Email Marketing Summary

Affected parties: Newsletter subscribers

Purpose: Direct mailing via email, notification of system-relevant events

Data processed: Data entered during registration, but at least the email address. Further details can be found in the respective email marketing tool used.

Storage period: Duration of the subscription

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is email marketing?

To keep you up to date, we also use email marketing. If you have agreed to receive our emails or newsletters, your data will also be processed and stored. Email marketing is a subset of online marketing. It involves sending news or general information about a company, products, or services via email to a specific group of people who are interested.

If you would like to participate in our email marketing (usually via newsletter), you usually just need to register with your email address. To do so, you fill out an online form and submit it. However, we may also ask for your title and name so that we can contact you personally.

Generally, subscribing to newsletters works using the so-called “double opt-in process.” After you have registered for our newsletter on our website, you will receive an email confirming your newsletter subscription. This ensures that the email address belongs to you and that no one has registered with someone else’s email address. We, or a notification tool we use, logs each individual registration. This is necessary so that we can verify the legally correct registration process. Typically, the time of registration, the time of registration confirmation, and your IP address are saved. Additionally, any changes you make to your stored data are also logged.

Why do we use email marketing?

We naturally want to stay in touch with you and always provide you with the most important news about our company. To this end, we use email marketing – often simply referred to as “newsletter” – as an essential component of our online marketing. If you agree or if it is permitted by law, we will send you newsletters, system emails or other notifications by email. When we use the term “newsletter” in the following text, we primarily mean regularly sent emails. Of course, we do not want to bother you with our newsletter in any way. That’s why we always strive to offer only relevant and interesting content. This way you can learn more about our company, our services or products. Because we are constantly improving our offerings, you will always find out about new developments or special, lucrative promotions via our newsletter. If we commission a service provider who offers a professional distribution tool for our email marketing, we do so so that we can offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and to get closer to our business goals.

What data is processed?

If you subscribe to our newsletter via our website, you will confirm your membership in an email list via email. In addition to your IP address and email address, your title, name, address, and telephone number may also be saved. However, only if you consent to this data storage. The data marked as such is necessary for you to participate in the service offered. Providing this information is voluntary; however, failure to provide it will prevent you from using the service. In addition, information about your device or your preferred content may also be saved on our website. You can find out more about the storage of data when you visit a website in the “Automatic Data Storage” section. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you unsubscribe from our email/newsletter mailing list, we may store your address for up to three years based on our legitimate interests so that we can still verify your consent at the time. We may only process this data if we need to defend ourselves against potential claims.

However, if you confirm that you have given us your consent to subscribe to our newsletter, you can submit an individual deletion request at any time. If you permanently revoke your consent, we reserve the right to store your email address on a blocked list. As long as you have voluntarily subscribed to our newsletter, we will of course also retain your email address.

Right of objection

You have the option to cancel your newsletter subscription at any time. To do so, simply revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. You will usually find a link to cancel your newsletter subscription right at the end of every email. If you really cannot find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.

Legal basis

Our newsletter is sent based on your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have previously actively subscribed to it. We may also send you advertising messages based on Section 7 (3) of the German Unfair Competition Act (UWG), provided you have become our customer and have not objected to the use of your email address for direct marketing purposes.

Information about specific email marketing services and how they process personal data can be found – if available – in the following sections.

CleverReach Privacy Policy

We use CleverReach, a service for email marketing, on our website. The service provider is the German company CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany. You can learn more about the data processed through the use of CleverReach in the privacy policy at https://www.cleverreach.com/de/datenschutz/ .

GetResponse Privacy Policy

We use GetResponse on our website, a service for email marketing and marketing automation. The service provider is the Polish company GetResponse Sp. z oo, Arkonska 6/A3, 80-387 Gdansk, Poland. You can learn more about the data processed through the use of GetResponse in the Privacy Policy at https://www.getresponse.com/de/legal/datenschutz .

Mailgun Privacy Policy

We use Mailgun, an email API service, for our email marketing on our website. The service provider is the American company Mailgun Technologies Inc., 112 E Pecan St #1135, San Antonio, TX 78205, USA.

Mailgun processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Mailgun uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there . Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Mailgun undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about the standard contractual clauses and the data processed through the use of Mailgun, please see the Privacy Policy at https://www.mailgun.com/privacy-policy/ .

Mailjet Privacy Policy

We use Mailjet, a service for email marketing, on our website. The service provider is the German company Mailjet GmbH, Alt-Moabit 2, 10557 Berlin, Germany. You can learn more about the data processed through the use of Mailjet in the privacy policy at https://www.mailjet.de/privacy-policy/ .

MailPoet Privacy Policy

We use MailPoet, a WordPress plugin for email marketing, on our website. The service provider is the Irish company Aut O’Mattic A8C Ireland Ltd, Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland. You can learn more about the data processed through the use of MailPoet in the privacy policy at https://automattic.com/privacy/ .

ManyChat Privacy Policy

We use ManyChat, a service for our chat and email marketing, on our website. The service provider is the American company ManyChat Inc., 535 Mission St, San Francisco, CA 94105, USA.

ManyChat processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

ManyChat uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there . Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, ManyChat undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about the standard contractual clauses and the data processed through the use of ManyChat , please see the Privacy Policy at https://manychat.com/privacy.html .

Rapidmail Privacy Policy

We use Rapidmail, a service for our email marketing, on our website. The service provider is the German company rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg, Germany. You can learn more about the data processed through the use of Rapidmail in the privacy policy at https://www.rapidmail.at/datenschutz .

SendGrid Privacy Policy

We use SendGrid, an email delivery service, on our website. The service provider is the American company Twilio Inc., 889 Winslow St, Redwood City, California 94063, USA.

SendGrid processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

SendGrid uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there . Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, SendGrid undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing conditions (Data Processing Addendum), which correspond to the standard contractual clauses, can be found at https://www.twilio.com/legal/data-protection-addendum .

You can learn more about the data processed through the use of SendGrid in the Privacy Policy at https://www.twilio.com/legal/privacy.

Woodpecker Privacy Policy

We use Woodpecker, an email marketing automation service, on our website. The service provider is the Polish company Woodpecker.co Sp. z oo, located at Krakowska 29D Street, 50424 Wroclaw, Poland. You can learn more about the data processed through the use of Woodpecker in the Privacy Policy at https://woodpecker.co/privacy-policy/ .

Push Notifications Introduction

Push Notifications Summary

Affected parties: Push notification subscribers

Purpose: Notification of system-relevant and interesting events

Processed data: Data entered during registration, usually also location data. Further details can be found in the push notification tool used.

Storage period: Data is usually stored for as long as necessary to provide the services.

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (b) GDPR (contract)

What are push notifications?

We also use so-called push notification services on our website, which we use to keep our users up to date. This means that if you have consented to the use of such push notifications, we can send you short news using a software tool. Push notifications are a form of text message that appears directly on your smartphone or other devices such as tablets or PCs if you have registered for them. You will receive these messages even if you are not on our website or actively using our services. Data about your location and usage behavior may also be collected and stored.

Why do we use push notifications?

On the one hand, we use push notifications to fully provide the services we have contractually agreed upon with you. On the other hand, the messages also serve our online marketing purposes. With these messages, we can inform you about our services or products. Especially when there is news within our company, we can inform you immediately. We want to get to know the preferences and habits of all our users as well as possible in order to continuously improve our offering.

What data is processed?

In order to receive push notifications, you must also confirm that you wish to receive these messages. The data collected during the consent process will also be stored, managed, and processed. This is necessary to prove and recognize that a user has consented to receive push notifications. For this purpose, a so-called device token or push token is stored in your browser. Typically, your location data or the location of your device is also stored.

To ensure we always send interesting and important push notifications, the way we handle messages is also statistically analyzed. This allows us to see, for example, whether and when you open the message. Using this information, we can adapt our communication strategy to your wishes and interests. Although this stored data can be assigned to you, we do not want to monitor you as an individual. Rather, we are interested in the data collected by all our users so that we can make optimizations. You can find out exactly which data is stored in the privacy policies of the respective service providers.

Duration of data processing

How long the data is processed and stored depends primarily on the tool we use. You can find out more about the data processing of the individual tools below. The providers’ privacy policies usually state exactly which data is stored and processed and for how long. In principle, personal data is only processed for as long as it is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after you leave a website, but it can also be stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. You can usually find informative information about the individual cookies in the privacy policies of the individual providers.

Legal basis

It may also be necessary for push notifications to fulfill certain contractual obligations. For example, so that we can inform you about technical or organizational news. In this case, the legal basis is Art. 6 (1) (b) GDPR.

If this is not the case, the push messages will only be sent based on your consent. Our push messages may, in particular, contain advertising content. The push messages may also be sent depending on your location, which is displayed on your device. The analytical evaluations mentioned above are also based on your consent to receive such messages. The legal basis in this regard is Art. 6 (1) (a) GDPR. You can, of course, revoke your consent or change various settings at any time in the settings.

FoxPush Privacy Policy

We use FoxPush, a push notification service, on our website. The service provider is FoxPush, LLC, a company based in the United Arab Emirates (Media City, Building 4, Office G15, Dubai, United Arab Emirates). You can learn more about the data processed through the use of FoxPush in the Privacy Policy at https://www.foxpush.com/privacy_policy.html .

OneSignal Privacy Policy

We use OneSignal, a mobile marketing platform, for our website. The service provider is the American company OneSignal, 2850 S Delaware St #201, San Mateo, CA 94403, USA.

OneSignal also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

OneSignal uses standard contractual clauses approved by the EU Commission (Article 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular the USA) or for data transfers there. These clauses oblige OneSignal to comply with EU data protection standards when processing relevant data, even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de .

You can learn more about the data processed through the use of OneSignal in the Privacy Policy at https://onesignal.com/privacy .

Signalize Privacy Policy

We use Signalize, a multi-channel push notification service, for our website. The service provider is the German company etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany. You can learn more about the data processed through the use of Signalize in the privacy policy at https://signalize.com/datenschutz/ .

WonderPush Privacy Policy

We use WonderPush, a push notification service, for our website. The service provider is the French company WonderPush, 19, avenue d’Italie, 75013 Paris, France. You can learn more about the data processed through the use of WonderPush in the privacy policy at https://www.wonderpush.com/policies/privacy/ .

Messenger & Communication Introduction

Messenger & Communication Privacy Policy Summary

Affected parties: Website visitors

Purpose: Contact inquiries and general communication between us and you

Data processed: Data such as name, address, email address, telephone number, general content data, and IP address if applicable
. Further details can be found in the respective tools used.

Storage period: depends on the messenger and communication functions used

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (b) GDPR (contractual or pre-contractual obligations)

What are messenger and communication features?

We offer various options on our website (e.g., messenger and chat functions, online or contact forms, email, and telephone) for communicating with us. Your data will also be processed and stored to the extent necessary to respond to your inquiry and our subsequent actions.

In addition to traditional communication tools such as email, contact forms, or telephone, we also use chats and messengers. The currently most frequently used messenger function is WhatsApp, but there are, of course, many different providers offering messenger functions specifically for websites. If content is end-to-end encrypted, this will be indicated in the individual data protection texts or in the privacy policy of the respective provider. End-to-end encryption simply means that the content of a message is not visible even to the provider. However, information about your device, location settings, and other technical data may still be processed and stored.

Why do we use messenger and communication features?

Communication options with you are extremely important to us. Ultimately, we want to talk to you and answer any questions you may have about our service as best as possible. Effective communication is a key part of our service. With our practical messenger and communication functions, you can always choose the one you prefer. In exceptional cases, however, we may not be able to answer certain questions via chat or messenger. This is the case, for example, when it concerns internal contractual matters. In these cases, we recommend other communication options such as email or telephone.

We generally assume that we remain responsible for data protection even when we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases, the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. Where this is the case, we will specifically point this out and work on the basis of a relevant agreement. The essence of the agreement is set out below for the relevant platform.

Please note that when using our integrated elements, your data may also be processed outside the European Union, as many providers, such as Facebook Messenger or WhatsApp, are US companies. This may make it more difficult for you to assert or enforce your rights regarding your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective provider of the messenger and communication functions. This generally includes data such as name, address, telephone number, email address, and content data, such as any information you enter into a contact form. Information about your device and IP address is usually also stored. Data collected via a messenger and communication function is also stored on the provider’s servers.

If you want to know exactly which data is stored and processed by the respective providers and how you can object to data processing, you should carefully read the respective company’s privacy policy.

How long is data stored?

How long the data is processed and stored depends primarily on the tools we use. You can find out more about how the individual tools process data below. The providers’ privacy policies usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as it is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after you leave a website, but it can also be stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. You can usually find informative information about the individual cookies in the privacy policies of the individual providers.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party services at any time. This can be done either through our cookie management tool or through other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser. For further information, please refer to the section on consent.

Since cookies may be used in messenger and communication functions, we also recommend that you read our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to your data being processed and stored through integrated messenger and communication functions, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . We process your inquiry and manage your data within the framework of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to answer inquiries. The basis for this is Art. 6 (1) (b) GDPR . In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners.

Facebook Messenger Privacy Policy

We use the communication tool Facebook Messenger on our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

Facebook processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

You can find out more about the data processed through the use of Facebook in the Privacy Policy at https://www.facebook.com/about/privacy .

Freshdesk Privacy Policy

We also use the communication tool Freshdesk. The service provider is the American company Freshworks, Inc., 2950 S. Delaware Street, Suite 201, San Mateo, CA 94403, USA.

Freshdesk processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Freshdesk uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Freshdesk undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Data Processing Addendum, which corresponds to the standard contractual clauses, can be found at https://www.freshworks.com/data-processing-addendum/ .

You can learn more about the data processed through the use of Freshdesk in the Privacy Policy at https://www.freshworks.com/privacy/ .

HelpSpot Privacy Policy

We also use the communication tool HelpSpot. The service provider is the American company UserScape Inc., 2600 South Rd Ste 44-175, Poughkeepsie, NY 12601, USA.

We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing is primarily carried out by HelpSpot. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may gain access to individual data. Furthermore, this data may be linked to data from other UserScape services for which you have a user account.

You can learn more about the data processed through the use of HelpSpot in the Privacy Policy at https://userscape.com/privacy .

LiveAgent Privacy Policy

We also use the help desk software LiveAgent. The service provider is the American company Quality Unit LLC, 3 Germay Dr Unit 4-1130, Wilmington, DE 19804, USA.

We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing is primarily carried out by LiveAgent. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may gain access to individual data. Furthermore, this data may be linked to data from other LiveAgent services for which you have a user account.

You can learn more about the data processed through the use of LiveAgent in the Privacy Policy at https://www.liveagent.de/privacy-policy/ .

Signal Messenger Privacy Policy

We use the messaging service Signal Messenger on our website. The service provider is the American company Signal Messenger LLC, 650 Castro Street, Suite 120-223, Mountain View, CA 94041, USA.

Signal also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Signal uses standard contractual clauses approved by the EU Commission (Article 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular the USA) or for data transfers there. These clauses oblige Signal to comply with EU data protection standards when processing relevant data, even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de

You can learn more about the data processed through the use of Signal in the Privacy Policy at https://signal.org/legal/ .

Telegram Privacy Policy

We also use the instant messaging service Telegram. The service provider is the international company Telegram Messenger LLP, which operates from a London address (71-75 Shelton Street, Covent Garden, London, United Kingdom). You can learn more about the data processed through the use of Telegram in the Privacy Policy at https://telegram.org/privacy .

WhatsApp Privacy Policy

We use the instant messaging service WhatsApp on our website. The service provider is the American company WhatsApp Inc., a subsidiary of Meta Platforms Inc. WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, is responsible for the European region.

WhatsApp processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

WhatsApp uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, WhatsApp undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Information on data transfer via WhatsApp, which complies with the standard contractual clauses, can be found at https://www.whatsapp.com/legal/business-data-transfer-addendum-20210927

You can find out more about the data processed through the use of WhatsApp in the Privacy Policy at https://www.whatsapp.com/privacy

Zoho Desk Privacy Policy

We also use the customer service software Zoho Desk. The service provider is the American company Zoho Corporation, 4141 Hacienda Drive, Pleasanton, CA 94588, USA.

Zoho processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Zoho uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Zoho undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about Zoho’s standard contractual clauses, please visit https://www.zoho.com/blog/general/zoho-welcomes-the-new-sccs.html .

You can learn more about the data processed through the use of Zoho in the Privacy Policy at https://www.zoho.com/privacy.html .

Chatbots Introduction

Chatbots Privacy Policy Summary

Affected parties: Website visitors

Purpose: Contact inquiries and general communication between us and you

Data processed: Data such as name, address, email address, telephone number, general content data, and IP address if applicable
. Further details can be found in the respective tools used.

Storage period: depends on the chatbots and chat functions used

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (b) GDPR (contractual or pre-contractual obligations)

What are chatbots?

You can also communicate with us via chatbots or similar chat functions. A chat offers the opportunity to write or speak to each other with minimal delay. A chatbot is software that attempts to answer your question and informs you about news, if necessary. Using these means of communication may also result in the processing and storage of your personal data.

Why do we use chatbots?

Communication options with you are important to us. Ultimately, we want to talk to you and answer all possible questions about our service in the best possible way. Effective communication is an important part of our service. Chatbots offer the great advantage that we can answer frequently asked questions automatically using this software. This saves us time, and you still receive detailed and helpful answers. If the chatbot can’t help you, you can of course always contact us personally.

Please note that when using our built-in elements, your data may also be processed outside the European Union, as many providers are US companies. This may make it more difficult for you to assert or enforce your rights regarding your personal data.

What data is processed?

It may happen that you also use the chat services on other websites/platforms. In this case, your user ID will also be stored on this website’s servers. We may also be informed about which user used the chat at what time. The content is also stored. Exactly which data is stored depends on the respective service. Typically, however, this includes contact information such as email address or telephone number, IP address, and various usage data.

If you have consented to the use of the chat function, this consent, along with any registration, will also be saved or logged. We do this so that we can provide evidence of registration or consent if required by law.

The provider of a chat platform can also learn when you chat and also receives technical information about the device you use. Exactly which information is stored and processed also depends on your PC settings. In many cases, data about your approximate location may be collected. This is done to optimize the chat services and to ensure greater security. Furthermore, the information can also be used to implement personalized advertising and marketing measures.

If you have consented to a chatbot sending you messages, you can of course deactivate this activation at any time. The chatbot also serves as a guide and shows you how to unsubscribe from this feature. All your related data will then be deleted from the recipient directory.

We use the above-mentioned data to address you personally via chat, to answer your questions and inquiries, or to send you potential content. It also allows us to generally improve our chat services.

How long is data stored?

Right of objection

Since chat services may use cookies, we also recommend our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

We will ask for your permission via a pop-up window to process your data as part of the chat services. If you consent, this consent also serves as the legal basis (Art. 6 (1) (a) GDPR) for data processing. We also process your inquiries and manage your data as part of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to answer inquiries. The basis for this is Art. 6 (1) (b) GDPR . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the tools if you have given your consent.

Alexa (Amazon) Privacy Policy

We also use the Alexa assistant software. The service provider is the American company Amazon.com, Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA. The company’s European branch is located in Luxembourg (38 Avenue John F. Kennedy, L-1855).

The Amazon Data Processing Terms (AWS GDPR DATA PROCESSING), which correspond to the standard contractual clauses, can be found at https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf .

You can find out more about the data processed through the use of Alexa (Amazon) in the Privacy Policy at https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 .

Chatchamp Privacy Policy

We also use the assistance and chatbot software Chatchamp. The service provider is the German company chatchamp c/o Wayra, Kaufingerstraße 15, 80331 Munich. You can learn more about the data processed through the use of Chatchamp in the Privacy Policy at https://www.chatchamp.com/privacy/ .

LiveChat Privacy Policy

We also use the chat software LiveChat. The service provider is the American company LiveChat, Inc., 101 Arch Street, 8th Floor, Boston, MA 02110, USA.

LiveChat processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

LiveChat uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, LiveChat undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Further information on data processing and standard contractual clauses at LiveChat can be found at https://www.livechat.com/legal/gdpr-faq/ .

You can learn more about the data processed through the use of LiveChat in the Privacy Policy at https://www.livechat.com/legal/privacy-policy/ .

Facebook Privacy Policy

Facebook Privacy Policy Summary

Affected parties: Website visitors

Purpose: Optimizing our service

Data processed: Data such as customer data, user behavior data, information about your device, and your IP address.
You can find more details below in the privacy policy.

Storage period: Until the data is no longer useful for Facebook’s purposes

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network operated by Meta Platforms Inc., or for the European region, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools enable us to offer you and people interested in our products and services the best possible service.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook alone bears responsibility for the further processing of this data. Our joint obligations have also been anchored in a publicly accessible agreement at https://www.facebook.com/legal/controller_addendum . This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

Below we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

Among many other products, Facebook also offers the so-called “Facebook Business Tools.” This is Facebook’s official name. However, since the term is hardly known, we’ve decided to simply call them Facebook Tools. These include:

Facebook Pixel
social plug-ins (such as the “Like” or “Share” button)
Facebook Login
Account Kit
APIs (application programming interfaces)
SDKs (collection of programming tools)
Platform integrations
Plugins
Codes
Specifications
Documentation
Technologies and services

Through these tools, Facebook expands its services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We want to show our services and products only to people who are genuinely interested in them. With the help of advertisements (Facebook Ads), we can reach precisely these people. However, in order to show users suitable advertising, Facebook needs information about people’s wishes and needs. This provides the company with information about user behavior (and contact details) on our website. This allows Facebook to collect better user data and show interested people suitable advertisements about our products or services. These tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data.” This is also used for measurement and analytics services. Facebook can thus create “campaign reports” on our behalf about the effectiveness of our advertising campaigns. Furthermore, analytics give us better insight into how you use our services, website, or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use social plug-ins to share content from our site directly on Facebook.

What data are stored by Facebook tools?

By using certain Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number, and IP address may be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, a process called “hashing” occurs. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact details, “event data” is also transmitted. “Event data” refers to the information we receive about you on our website. For example, which subpages you visit or which products you purchase from us. Facebook does not share the information received with third parties (such as advertisers) unless the company has explicit permission or is legally obligated to do so. “Event data” can also be linked to contact details. This enables Facebook to offer better, personalized advertising. After the aforementioned matching process, Facebook deletes the contact details.

In order to deliver optimized advertisements, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies will be created in your browser. We go into more detail about individual Facebook cookies in the descriptions of the individual Facebook tools. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies .

How long and where is the data stored?

Facebook generally stores data until it is no longer needed for its own services and Facebook products. Facebook has servers distributed around the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

According to the General Data Protection Regulation, you have the right to information, rectification, portability and erasure of your data.

Complete deletion of your data will only occur if you completely delete your Facebook account. Here’s how to delete your Facebook account:

1) Click on Settings on the right side of Facebook.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click “Continue and delete account”

5) Now enter your password, click “Next” and then “Delete account”

The data that Facebook receives from our site is stored, among other things, via cookies (e.g., social plugins). You can deactivate, delete, or manage individual or all cookies in your browser. This works differently depending on the browser you use. Under the “Cookies” section, you will find links to the relevant instructions for the most popular browsers.

If you prefer not to accept cookies, you can set your browser to always notify you when a cookie is about to be placed. This allows you to decide whether to accept or reject each individual cookie.

Legal basis

If you have consented to your data being processed and stored by integrated Facebook tools, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view Facebook’s privacy policy or cookie guidelines.

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

We hope we have provided you with the most important information about the use and data processing by Facebook tools. If you would like to learn more about how Facebook uses your data, we recommend you read the data policy at https://www.facebook.com/about/privacy/update .

We have integrated the practical Facebook login into our website. This allows you to easily log in with your Facebook account without having to create another user account. If you choose to register using Facebook login, you will be redirected to the social media network Facebook. There, you will log in using your Facebook user data. Through this login process, data about you and your user behavior will be stored and transmitted to Facebook.

Facebook uses various cookies to store data. Below, we list the most important cookies that are set in your browser or already exist when you log in to our site using Facebook:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is used to ensure the social plugin on our website functions as well as possible.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2111956903SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com. The cookie helps identify login activities and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Purpose: This session cookie is set by Facebook for tracking purposes, even if you don’t have a Facebook account or are logged out.
Expiry date: after the end of the session.

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies include, for example, fbp, sb, and wd. A complete list is not possible, as Facebook has a large number of cookies and uses them variably.

The Facebook Login offers you a quick and easy registration process, and it also allows us to share data with Facebook. This allows us to better tailor our offerings and promotions to your interests and needs. Data we receive from Facebook in this way is public data, such as

Your Facebook name
Your profile picture
a stored email address
Friends lists
Button information (e.g. “Like” button)
Birthday date
Language
Place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you use, which subpages you visit, and which products you have purchased from us.

By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you would like more information about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://www.facebook.com/policy.php?tid=111956903 .

If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/adpreferences/advertisers/?entry_product=ad_settings_screen .

Facebook Social Plug-ins Privacy Policy

Our website contains so-called social plug-ins from Meta Platforms Inc. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (a hand with a raised thumb) or by a clear “Facebook plug-in” label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most frequently used functions are the familiar “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

“Save” button
Like, Share, Send and Quote
Page plug-in
Comments
Messenger plug-in
Embedded posts and video players
Group plug-in

You can find more information about how the individual plug-ins are used at https://developers.facebook.com/docs/plugins . We use social plug-ins both to offer you a better user experience on our site and because they allow Facebook to optimize our advertising.

If you have a Facebook account or have already visited https://www.facebook.com/ , Facebook has already placed at least one cookie on your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our page or interact with social plug-ins (e.g., the “Like” button).

The information collected will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, the website you visited, the date and time, and other information related to your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and linking it to Facebook data, you must log out of Facebook while visiting the website.

If you are not logged into Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. However, data such as your IP address or the website you visit may still be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data. However, we will try to inform you about data processing as best as possible based on our current knowledge. You can also read about how Facebook uses the data in the company’s data policy at https://www.facebook.com/about/privacy/update .

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to enable social plug-ins on our website.
Expiry date: after session end

Name: fr
Value: 0jieyh4111956903c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is also necessary for the plug-ins to function properly.
Expiry date: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/adpreferences/advertisers/ . If you are not a Facebook user, you can generally manage your usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmanagement/?tid=111956903 . There you have the option to deactivate or activate providers.

If you would like to learn more about Facebook’s privacy practices, we recommend that you read the company’s own data policy at https://www.facebook.com/policy.php?tip=111956903 .

Social Media Privacy Policy Summary

Affected parties: Website visitors

Purpose: Presentation and optimization of our services, contact with visitors, interested parties, etc., advertising

Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device, and your IP address.
You can find more details on this in the respective social media tool used.

Storage period: depends on the social media platforms used

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data may be processed so that we can specifically address users interested in us via social networks. Furthermore, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click a so-called social button on our website and are redirected directly to our social media presence. Social media refers to websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. Our social media presence allows us to bring our products and services closer to prospective customers. The social media elements integrated into our website help you quickly and seamlessly access our social media content.

The data stored and processed through your use of a social media channel primarily serves the purpose of conducting web analytics. The goal of these analyses is to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with tailored advertisements. Cookies are usually placed in your browser for this purpose, which store data about your usage behavior.

Please note that when using social media platforms or our integrated elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may make it more difficult for you to exercise or enforce your rights regarding your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective social media platform provider. However, it typically includes data such as telephone numbers, email addresses, data you enter into a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device, and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you visit and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers’ servers. Therefore, only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by social media providers and how you can object to data processing, you should carefully read the respective company’s privacy policy. If you have any questions about data storage and processing or wish to assert your corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. However, customer data that is compared with its own user data is deleted within two days. Generally, we only process personal data for as long as absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this storage period may be exceeded.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party services, such as embedded social media elements, at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

Information on specific social media platforms can be found – where available – in the following sections.

AddThis Privacy Policy Summary

Affected parties: Website visitors

Purpose: Optimizing our service

Data processed: Data such as user behavior, information about your device, and your IP address.
You can find more details below in the privacy policy.

Storage period: The collected data is stored for 13 months from the date of data collection.

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is AddThis?

We use plug-ins from AddThis, provided by Oracle America, Inc. (500 Oracle Parkway, Redwood Shores, CA 94065, USA), on our website. These plug-ins allow you to quickly and easily share content from our website with other people. When you visit a website with an AddThis function, your data may be transferred to, stored, and processed by AddThis. This privacy policy explains why we use AddThis, what data is processed, and how you can prevent this data transfer.

Among other things, AddThis develops software tools that are integrated into websites to enable users to share content on various social media channels or via email. In addition, AddThis also offers features for website analysis. The collected data is also used to offer interest-based advertising to internet users. The service is used by more than 15 million website operators worldwide.

Why do we use AddThis on our website?

By using the AddThis buttons, you can share interesting content from our website on various social media channels such as Facebook, Twitter, Instagram, or Pinterest. If you like our content, we would be delighted if you would share it with your social community. And the easiest way to do this is via the AddThis buttons.

What data does AddThis store?

If you share content with AddThis and you are logged in to the respective social media account, data such as your visit to our website and the sharing of content can be assigned to the user account of the corresponding social media channel. AddThis uses cookies, pixels, HTTP headers, and browser identifiers to collect data about your visitor behavior. Furthermore, some of this data is shared with third parties after pseudonymization.
Here is an example list of the data that may be processed:

Unique ID of a cookie placed in the web browser
Address of the visited website
Time of website visit
Search queries through which a visitor reached the page with AddThis
Time spent on a website
The IP address of the computer or mobile device
Mobile advertising IDs (Apple IDFA or Google AAID)
Information contained in HTTP headers or other transmission protocols used
Which program was used on the computer (browser) or which operating system (iOS)

AddThis uses cookies, which we list below as examples and excerpts. You can find out more about AddThis cookies at https://www.oracle.com/legal/privacy/addthis-privacy-policy.html .

Name: bt2
Value: 8961a7f179d87qq69V69111956903-3
Purpose : This cookie is used to record parts of the website visited in order to recommend other parts of the website.
Expiry date: after 255 days

Name: bku
Value: ra/99nTmYN+fZWX7111956903-4
Purpose: This cookie records anonymized user data such as your IP address, geographical location, websites visited, and which ads you clicked on.
Expiry date: after 179 days

Note: Please keep in mind that this is an example list and we cannot claim to be complete.

AddThis also shares collected information with other companies. Further details can be found at https://www.oracle.com/legal/privacy/addthis-privacy-policy.html . AddThis also uses the data obtained to create target audiences and interest profiles and to offer interest-based advertising to users in the same advertising network.

How long and where is the data stored?

AddThis stores the collected data for 13 months from the date of data collection. 1% of the data is retained as a “sample data set” for a maximum of 24 months to preserve the business relationship. However, in this “sample data set,” direct and indirect identification (such as your IP address and cookie ID) is hashed. This means that the personal data can no longer be linked to you without additional information. Since AddThis is headquartered in the USA, the collected data is also stored on American servers.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you no longer wish to see advertising based on data collected by AddThis, you can use the opt-out button at https://datacloudoptout.oracle.com/?tid=111956903 . This will set an opt-out cookie, which you must not delete to retain this setting.

You can also set your preferences for usage-based online advertising via https://www.youronlinechoices.com/at/ in the preference management.

Your browser offers the option of preventing data processing or managing it according to your preferences. Data processing works slightly differently depending on your browser. Under the “Cookies” section, you will find links to the relevant instructions for the most popular browsers.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

AddThis also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

AddThis uses standard contractual clauses approved by the EU Commission (Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular the USA) or for data transfers there. These clauses oblige AddThis to comply with EU data protection standards when processing relevant data, even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de .

If you would like to know more about how AddThis processes your data, you can find further information at https://www.oracle.com/legal/privacy/addthis-privacy-policy.html .

Flickr Privacy Policy

We also use the online community and photo platform Flickr. The service provider is the American company Flickr Inc., 67 E Evelyn Ave #200, Mountain View, CA 94041, USA.

Flickr also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Flickr uses standard contractual clauses approved by the EU Commission (Article 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular the USA) or for data transfers there. These clauses oblige Flickr to comply with EU data protection standards when processing relevant data, even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de .

You can find out more about the data processed through the use of Flickr in the Privacy Policy at https://www.flickr.com/help/privacy .

Gravatar Privacy Policy

Gravatar Privacy Policy Summary

Affected parties: Website visitors

Purpose: Optimizing our service

Data processed: Including your encrypted email address, IP address, and our server URL.
You can find more details below in the privacy policy.

Storage period: Data is generally deleted when it is no longer useful for the provider’s services.

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Gravatar?

We have integrated the Gravatar plug-in from Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA) on our website. Gravatar is automatically activated on all WordPress websites, among others. This feature allows user images (avatars) to be displayed in published posts or comments, provided the corresponding email address is registered at www.gravatar.com .

Through this function, data is sent to, stored by, and processed by Gravatar or Automattic Inc. In this privacy policy, we want to inform you about what data is involved, how the network uses this data, and how you can manage or prevent data storage.

Gravatar stands for “Globally Recognized Avatar,” which refers to a globally available avatar (a user image) linked to an email address. Gravatar is the world’s leading provider of this service. As soon as a user enters an email address registered with Gravatar at www.gravatar.com on a website, a previously stored image is automatically displayed along with a published post or comment.

Why do we use Gravatar on our website?

Anonymity on the Internet is often discussed. An avatar gives users a face to the people commenting. It also makes people easier to recognize online, allowing them to build a certain level of recognition. Many users enjoy the benefits of such a user image and want to appear personal and authentic online. We naturally want to offer you the option of displaying your Gravatar on our website. We also like to see the faces of our commenting users. By activating the Gravatar function, we are also expanding our service on our website. Ultimately, we want you to feel comfortable on our website and to find a comprehensive and interesting offering.

What data does Gravatar store?

For example, as soon as you post a comment on a blog post that requires an email address, WordPress checks whether the email address is linked to a Gravatar avatar. For this request, your email address is sent in encrypted or hashed form, along with your IP address and our URL, to the Gravatar or Automattic servers. This checks whether this email address is registered with Gravatar.

If this is the case, the image stored there (Gravatar) will be displayed along with the published comment. If you have registered an email address with Gravatar and comment on our website, additional data will be transferred to Gravatar, stored, and processed. In addition to your IP address and user behavior data, this includes, for example, browser type, unique device identifier, preferred language, date and time of page entry, operating system, and information about the mobile network. Gravatar uses this information to improve its own services and offerings and to gain better insights into the use of its own service.

The following cookies are set by Automattic when a user uses an email address registered with Gravatar to comment:

Name: gravatar
Value: 16b3191024acc05a238209d51ffcb92bdd710bd19111956903-7
Purpose: We could not obtain any precise information about the cookie.
Expiry date: after 50 years

Name: is-logged-in
Value: 1111956903-1
Purpose: This cookie stores the information that the user is logged in via the registered email address.
Expiry date: after 50 years

How long and where is the data stored?

Automattic deletes the collected data when it is no longer needed for its own services and the company is not legally obligated to retain the data. Web server logs such as IP address, browser type, and operating system are deleted after approximately 30 days. During this time, Automattic uses the data to analyze traffic on its own websites (for example, all WordPress pages) and troubleshoot potential problems. The data is also stored on Automattic’s American servers.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you registered with Gravatar using an email address, you can delete your account or email address at any time.

Since an image is only displayed and data is therefore transferred to Gravatar when an email address registered with Gravatar is used, you can also prevent the transfer of your data to Gravatar by commenting or posting on our website using an email address that is not registered with Gravatar.

You can manage, deactivate, or delete any cookies that may be set while commenting in your browser. Please note, however, that some comment functions may not be fully available if you do so. Managing cookies works slightly differently depending on the browser you use. Under the “Cookies” section, you’ll find links to the relevant instructions for the most popular browsers.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

Gravatar also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Gravatar uses standard contractual clauses approved by the EU Commission (Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular the USA) or for data transfers there. These clauses oblige Gravatar to comply with EU data protection standards when processing relevant data, even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de .

More details about the privacy policy and which data is collected and how by Gravatar can be found at https://automattic.com/privacy/ , general information about Gravatar can be found at http://de.gravatar.com/ .

Instagram Privacy Policy

Instagram Privacy Policy Summary

Affected parties: Website visitors

Purpose: Optimizing our service

Data processed: Data such as user behavior, information about your device, and your IP address.
You can find more details below in the privacy policy.

Storage period: Until Instagram no longer needs the data for its purposes

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions into our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an integrated Instagram function, data is transmitted to, stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

Below, we want to give you a more detailed insight into why Instagram collects data, what data it collects, and how you can largely control data processing. Since Instagram is part of Meta Platforms Inc., we obtain our information from both the Instagram guidelines and the Meta privacy policy itself.

Instagram is one of the most popular social media networks in the world. Instagram combines the benefits of a blog with those of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many users casually call the platform), edit them with various filters, and share them on other social networks. And if you don’t want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course, we’ve responded to this boom. We want you to feel as comfortable as possible on our website. That’s why we take a natural approach to presenting our content in a varied way. Embedded Instagram features allow us to enrich our content with helpful, funny, or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used to personalize advertising on Facebook. This way, our ads only reach people who are genuinely interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We receive aggregated statistics and thus gain more insight into your preferences and interests. It’s important to note that these reports do not identify you personally.

What data does Instagram store?

When you visit one of our pages that has integrated Instagram features (such as Instagram images or plug-ins), your browser automatically connects to Instagram’s servers. Data is sent to Instagram, stored, and processed, regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see, and how you use our services. Furthermore, the date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is also the case with Instagram. Customer data includes, for example, name, address, telephone number, and IP address. This customer data will only be transmitted to Instagram after it has been “hashed.” Hashing means converting a data set into a character string. This allows contact details to be encrypted. The aforementioned “event data” will also be transmitted. Facebook – and consequently Instagram too – defines “event data” as data about your user behavior. It may also happen that contact details are combined with event data. The collected contact details will be compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually placed in your browser. Depending on the Instagram features used and whether you have an Instagram account, different amounts of data are stored.

We assume that data processing on Instagram works the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com , Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you interact with an Instagram function. This data is deleted or anonymized after 90 days at the latest (after comparison). Although we have studied Instagram’s data processing in detail, we cannot say exactly what data Instagram collects and stores.

Below, we show you the cookies that are set in your browser at a minimum when you click on an Instagram feature (such as a button or an Instagram image). For our test, we assume that you don’t have an Instagram account. If you are logged in to Instagram, significantly more cookies will naturally be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons to prevent request forgery. However, we were unable to determine this further.
Expiry date: after one year

Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session

Name: fbsr_111956903124024
Value: no information
Purpose: This cookie stores the login request for users of the Instagram app. Expiry date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Value: “{“194.96.75.33″: 1901}:1iEtYv:Y833k2_UjKvXgYe111956903”
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim to be comprehensive here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies, external partners, and people you connect with around the world. Data processing is carried out in compliance with its own data policy. Your data is distributed across Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to access, transfer, rectification, and erasure of your data. You can manage your data in your Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

Here’s how to delete your Instagram account:

First, open the Instagram app. On your profile page, scroll down and click on “Help Center.” This will take you to the company’s website. On the website, click on “Manage Account” and then “Delete Your Account.”

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and therefore will not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, disable, or delete these cookies in your browser. Managing cookies works slightly differently depending on your browser. Under the “Cookies” section, you’ll find links to the relevant instructions for the most popular browsers.

You can also generally configure your browser so that you are always informed when a cookie is about to be set. You can then decide individually whether you want to accept the cookie or not.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

Instagram and Facebook also process data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Facebook uses standard contractual clauses approved by the EU Commission (Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular the USA) or for data transfers there. These clauses oblige Facebook to comply with EU data protection standards when processing relevant data, even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de .

We’ve tried to provide you with the most important information about data processing by Instagram. You can learn more about Instagram’s data policy at https://help.instagram.com/519522125107875 .

Pinterest Privacy Policy

Pinterest Privacy Policy Summary

Affected parties: Website visitors

Purpose: Optimizing our service

Data processed: Data such as user behavior, information about your device, your IP address, and search terms.
You can find more details below in the privacy policy.

Storage period: Until Pinterest no longer needs the data for its purposes

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Pinterest?

We use buttons and widgets from the social media network Pinterest, operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA, on our website. For the European region, the Irish company Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) is responsible for all data protection-related aspects.

Pinterest is a social network specializing in graphic representations and photography. The name is a combination of the two words “pin” and “interest.” Users can exchange ideas about various hobbies and interests on Pinterest and view profiles and images openly or in defined groups.

Why do we use Pinterest?

Pinterest has been around for several years now, and this social media platform is still one of the most visited and valued. Pinterest is particularly well-suited to our industry because it’s primarily known for beautiful and interesting images. That’s why we’re also on Pinterest and want to showcase our content appropriately outside of our website. The data collected may also be used for advertising purposes so that we can show advertising messages to precisely those people who are interested in our services or products.

What data does Pinterest process?

So-called log data may be stored. This includes information about your browser, IP address, the address of our website and the activities performed on it (for example, when you click the Save or Pin button), search history, the date and time of the request, and cookie and device data. If you interact with an embedded Pinterest function, cookies that store various data may also be set in your browser. The aforementioned log data, preset language settings, and clickstream data are usually stored in cookies. Pinterest defines clickstream data as information about your website behavior.

If you have a Pinterest account and are logged in, the data collected through our site may be added to your account and used for advertising purposes. When you interact with our integrated Pinterest features, you will generally be redirected to the Pinterest page. Here is an example of the cookies that will then be set in your browser.

Name: _auth
Value: 0
Purpose: This cookie is used for authentication. It can store a value such as your “username.” Expiry date: after one year

Name: _pinterest_referrer
Value: 1
Purpose: This cookie stores that you came to Pinterest via our website. This cookie stores the URL of our website.
Expiry date: after the end of the session.

Name: _pinterest_sess
Value: …9HRHZvVE0rQlUxdG89
Purpose: This cookie is used to log in to Pinterest and contains user IDs, authentication tokens, and timestamps. Expiry date: after one year

Name: _routing_id
Value: “8d850ddd-4fb8-499c-961c-77efae9d4065111956903-8”
Purpose: This cookie contains an assigned value used to identify a specific routing destination. Expiry date: after one day

Name: cm_sub
Value: denied
Purpose: This cookie stores a user ID and timestamp. Expiry date: after one year

Name: csrftoken
Value: 9e49145c82a93d34fd933b0fd8446165111956903-1
Purpose: This cookie is most likely set for security reasons to prevent forged requests. However, we were unable to determine this further. Expiry date: after one year

Name: sessionFunnelEventLogged
Value: 1
Purpose: We have not yet been able to find out any further information about this cookie. Expiry date: after one day

How long and where is the data stored?

Pinterest generally stores the collected data until it is no longer needed for the company’s purposes. Once data retention is no longer necessary, for example, to comply with legal requirements, the data is either deleted or anonymized so that you can no longer be identified as an individual. The data may also be stored on American servers.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party providers such as Pinterest at any time. This can be done either through our cookie management tool or through other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since embedded Pinterest elements may use cookies, we also recommend reading our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the tool if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

Pinterest also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Pinterest uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Pinterest undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

More information about Pinterest’s standard contractual clauses can be found at https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea .

We have tried to provide you with the most important information about data processing by Pinterest. You can learn more about Pinterest’s data policy at https://policy.pinterest.com/de/privacy-policy .

ShareThis Privacy Policy Summary

Affected parties: Website visitors

Purpose: Optimizing our service

Data processed: Data such as user behavior, information about your device, and your IP address.
You can find more details below in the privacy policy.

Storage period: The collected data is stored for up to 14 months

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is ShareThis?

Our website includes features from ShareThis, provided by ShareThis Inc. (4005 Miranda Ave, Suite 100, Palo Alto, 94304 California, USA). These include “share” plug-ins for various social media channels. These features allow you to share content from our website on social media channels. When you access a website with a ShareThis feature, your data may be transferred to the company, stored, and processed. This privacy policy explains why we use ShareThis, what data is processed, and how you can prevent this data transfer.

ShareThis is a technology company that offers website operators tools to improve website quality. By using ShareThis’s social plugins, you can share content from our website on various social media channels such as Facebook, Twitter, Instagram, and others. The company offers content sharing for over 40 different channels and is used by over 3 million website operators worldwide. The data collected by ShareThis is also used for customized advertisements.

Why do we use ShareThis on our website?

We want our content to be compelling, and of course, we’re delighted when it’s shared. Then we know we’re on the right track. The easiest way to do this is via the “Share” buttons directly on our website. Thanks to the multitude of different social media channels, our content can be presented to a broader audience. This helps us become better known and more successful online. The plug-ins also benefit you, because you can share interesting content with your social media community with just one click.

What data does ShareThis store?

If you share content with ShareThis and you are logged in with the respective social media account, data such as your visit to our website and the sharing of content can be assigned to the user account of the corresponding social media channel. ShareThis uses cookies, pixels, HTTP headers, and browser identifiers to collect data about your visitor behavior. Some of this data is also shared with third parties after pseudonymization.

Here is a list of the data that may be processed:

Unique ID of a cookie placed in the web browser
General click behavior
Addresses of visited websites
Search queries through which a visitor reached the page with ShareThis
Navigation from website to website if this has been done via ShareThis services
Time spent on a website
Which elements were clicked or highlighted
The IP address of the computer or mobile device
Mobile advertising IDs (Apple IDFA or Google AAID)
Information contained in HTTP headers or other transmission protocols used
Which program was used on the computer (browser) or which operating system (iOS)

ShareThis uses cookies, which we list below as examples. You can find out more about ShareThis cookies at https://www.sharethis.com/privacy/ .

Name: __unam
Value: 8961a7f179d1d017ac27lw87qq69V69111956903-5
Purpose: This cookie counts clicks and shares on a website.
Expiry date: after 9 months

Name: __stid
Value: aGCDwF4hjVEI+oIsABW7111956903Ag==
Purpose: This cookie stores user behavior, such as the websites visited, page-to-page navigation, and time spent on the website. Expiry date: after 2 years

Name: __sharethis_cookie_test__
Value: 0
Purpose: This cookie monitors clickstream activity. This means it observes where you clicked on the website. Expiry date: after the end of the session.

Note: We cannot claim to be comprehensive here. Which cookies are set in each individual case depends on the embedded functions and your use.

How long and where is the data stored?

ShareThis retains collected data for a period of up to 14 months from the date of data collection. ShareThis cookies expire 13 months after the last update. Because ShareThis is an American company, data is transferred and stored on American ShareThis servers.

How can I delete my data or prevent data storage?

If you no longer wish to see advertising based on data collected by ShareThis, you can use the opt-out button at https://www.sharethis.com/privacy/ . This will set an opt-out cookie, which you must not delete to retain this preference.

You can also set your preferences for usage-based online advertising via https://www.youronlinechoices.com/at/ in the preference management.

You also have the option to manage, deactivate, or delete data stored via cookies in your browser. Exactly how this works depends on your browser. Under the “Cookies” section, you’ll find links to the relevant instructions for the most popular browsers.

You can also set your browser so that you are always informed when a cookie is about to be set.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

ShareThis also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

ShareThis uses standard contractual clauses approved by the EU Commission (Article 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular the USA) or for data transfers there. These clauses oblige ShareThis to comply with EU data protection standards when processing relevant data, even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de

If you would like to know more about how ShareThis processes your data, you can find all the information at https://www.sharethis.com/privacy/ .

Snapchat Privacy Policy

We also use the instant messaging service Snapchat. The service provider is the American company Snap Inc., 2772 Donald Douglas Loop N, Santa Monica (HQ), CA, USA.

Snap also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Snap uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Snap undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about Snap’s standard contractual clauses, please visit https://snap.com/en-US/terms/standard-contractual-clauses .

You can find out more about the data processed through the use of Snapchat in the Privacy Policy at https://snap.com/de-DE/privacy/privacy-policy .

TikTok Privacy Policy

We also use TikTok, a social media and video channel. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible for the European region.

TikTok processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

TikTok uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, TikTok undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the standard contractual clauses and the data processed through the use of TikTok Pixel in the Privacy Policy at https://www.tiktok.com/legal/privacy-policy-eea?lang=de or https://ads.tiktok.com/i18n/official/policy/controller-to-controller .

Twitter Privacy Policy

Twitter Privacy Policy Summary

Affected parties: Website visitors

Purpose: Optimizing our service

Data processed: Data such as user behavior, information about your device, and your IP address.
You can find more details below in the privacy policy.

Storage period: Twitter deletes data collected from other websites after 30 days at the latest.

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Twitter?

We have integrated Twitter features on our website. These include, for example, embedded tweets, timelines, buttons, and hashtags. Twitter is a short message service and social media platform provided by Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To our knowledge, in the European Economic Area and Switzerland, simply integrating Twitter functionality does not result in any personal data or data relating to your web activity being transferred to Twitter. Only when you interact with Twitter functions, such as clicking a button, can data be sent to Twitter, stored and processed there. We have no influence on this data processing and bear no responsibility for it. This privacy policy provides you with an overview of the data Twitter stores, what Twitter does with this data, and how you can protect yourself from data transfer.

For some, Twitter is a news service, for others a social media platform, and still others call it a microblogging service. All of these terms are valid and mean more or less the same thing.

Both private individuals and companies use Twitter to communicate with interested parties via short messages. Twitter allows only 280 characters per message. These messages are called “tweets.” Unlike Facebook, for example, the service doesn’t focus on building a network of “friends” but rather aims to be seen as a global and open messaging platform. On Twitter, you can also have an anonymous account, and tweets can be deleted by the company or by the users themselves.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services and communicate with our customers through various channels. We’ve grown particularly fond of Twitter as a useful “little” news service. We frequently tweet or retweet exciting, funny, or interesting content. We realize that you can’t follow every channel separately. After all, you have other things to do. That’s why we’ve integrated Twitter functions into our website. You can experience our Twitter activity “in person” or access our Twitter page via a direct link. Through this integration, we want to strengthen our service and make our website more user-friendly.

What data does Twitter store?

On some of our subpages you will find built-in Twitter functions. If you interact with the Twitter content, for example, clicking on a button, Twitter can collect and store data. This happens even if you do not have a Twitter account. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on Twitter and which actions you have performed. Twitter naturally stores more data if you have a Twitter account and are logged in. This storage usually happens via cookies. Cookies are small text files that are usually placed in your browser and transmit various information to Twitter.

We’ll now show you which cookies are set when you’re not logged in to Twitter but visit a website with built-in Twitter features. Please consider this list as an example. We cannot guarantee completeness, as the selection of cookies is constantly changing and depends on your individual interactions with Twitter content.

These cookies were used in our test:

Name: personalization_id
Value: “v1_cSJIsogU51SeE111956903”
Purpose: This cookie stores information about how you use the website and which advertisements may have brought you to Twitter.
Expiry date: after 2 years

Name: lang
Value: de
Purpose: This cookie stores your default or preferred language.
Expiry date: after the end of the session

Name: guest_id
Value: 111956903v1%3A157132626
Purpose: This cookie is set to identify you as a guest. Expiry date: after 2 years

Name: fm
Value: 0
Purpose: Unfortunately, we could not determine the purpose of this cookie.
Expiry date: after the end of the session

Name: external_referer
Value: 1119569032beTA0sf5lkMrlGt
Purpose: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiry date: After 6 days

Name: eu_cn
Value: 1
Purpose: This cookie stores user activity and serves various Twitter advertising purposes.
Expiry date: After one year

Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Purpose: Unfortunately, we have not found any information about this cookie.
Expiry date: after 6 hours

Name: _twitter_sess
Value: 53D%253D–dd0248111956903-
Purpose: This cookie enables you to use functions within the Twitter website.
Expiry date: after the end of the session

Note: Twitter also works with third-party providers. Therefore, we also detected the three Google Analytics cookies _ga, _gat, and _gid in our test.

Twitter uses the collected data to better understand user behavior and thus improve its own services and advertising offers, and the data also serves internal security measures.

How long and where is the data stored?

If Twitter collects data from other websites, it is deleted, aggregated, or otherwise concealed after a maximum of 30 days. Twitter’s servers are located at various server centers in the United States. Therefore, it can be assumed that the collected data is collected and stored in America. Based on our research, we were unable to definitively determine whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful to the company, you delete the data, or a statutory deletion period applies.

How can I delete my data or prevent data storage?

Twitter repeatedly emphasizes in its privacy policy that it does not store data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact with Twitter directly, Twitter will of course also store your data.

If you have a Twitter account, you can manage your data by clicking “More” under the “Profile” button. Then click “Settings and Privacy.” Here you can individually manage data processing.

If you don’t have a Twitter account, you can go to twitter.com and click on “Personalization.” Under “Personalization and Data,” you can manage the data collected.

As mentioned above, most data is stored via cookies, which you can manage, deactivate, or delete in your browser. Please note that you can only “edit” cookies in the browser you have chosen. This means that if you use a different browser in the future, you will have to manage your cookies again according to your preferences. Under the “Cookies” section, you will find links to the relevant instructions for the most popular browsers.

You can also configure your browser to notify you about each individual cookie. Then you can always decide individually whether to accept a cookie or not.

Twitter also uses the data for personalized advertising on and off Twitter. You can disable personalized advertising in the settings under “Personalization and Data.” If you use Twitter on a browser, you can disable personalized advertising at https://optout.aboutads.info/?c=2&lang=EN .

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

Twitter processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Twitter uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Twitter undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about Twitter’s standard contractual clauses can be found at https://gdpr.twitter.com/en/controller-to-controller-transfers.html .

We hope we have given you a basic overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend you read the Twitter privacy policy at https://twitter.com/de/privacy .

XING Privacy Policy

Xing Privacy Policy Summary

Affected parties: Website visitors

Purpose: Optimizing our service

Data processed: Your IP address, browser data, and the date and time of your page visit may be stored.
You can find more details below in the privacy policy.

Storage period: Xing user data is stored until deletion is requested.

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Xing?

We use social plugins from the social media network Xing, owned by Xing SE, Dammtorstraße 30, 20354 Hamburg, Germany, on our website. These features allow you to, for example, share content on Xing directly from our website, log in via Xing, or follow interesting content. You can recognize the plugins by the company name or the Xing logo. When you visit a website that uses a Xing plug-in, data may be transmitted to the Xing servers, stored, and evaluated. In this privacy policy, we want to inform you about what data is involved and how you can manage or prevent this data storage.

Xing is a social network headquartered in Hamburg. The company specializes in managing professional contacts. Unlike other networks, Xing is primarily about professional networking. The platform is often used for job searches or to find employees for one’s own company. Xing also offers interesting content on various professional topics. Its global counterpart is the American company LinkedIn.

Why do we use Xing on our website?

There’s a flood of social media channels these days, and we’re well aware that your time is precious. Not every company’s social media channel can be scrutinized in detail. Therefore, we want to make your life as easy as possible so you can share or follow interesting content directly on Xing via our website. With these types of “social plug-ins,” we expand our service on our website. Furthermore, the data collected by Xing helps us carry out targeted advertising on the platform. This means our service is only shown to people who are genuinely interested in it.

What data does Xing store?

Xing offers the Share button, the Follow button, and the Log-in button as plug-ins for websites. As soon as you open a page containing a Xing social plug-in, your browser connects to servers in a data center used by Xing. According to Xing, the Share button does not store any data that could be directly linked to a person. In particular, Xing does not store your IP address. Furthermore, no cookies are set in connection with the Share button. Therefore, no analysis of your user behavior takes place. Further information can be found at https://dev.xing.com/plugins/share_button/privacy_policy

With other Xing plug-ins, cookies are only placed in your browser when you interact with the plug-in or click on it. Personal data such as your IP address, browser data, and the date and time of your page visit may be stored on Xing. If you have a XING account and are logged in, the collected data will be assigned to your personal account and the data stored there.

The following cookies will be set in your browser when you click the “Follow” or “Log in” button and are not yet logged in to Xing. Please note that this is an example list and we cannot claim to be exhaustive:

Name: AMCVS_0894FF2554F733210A4C98C6%40AdobeOrg
Value: 1
Purpose: This cookie is used to create and store identifications of website visitors.
Expiry date: after the end of the session

Name: c_
Value: 157c609dc9fe7d7ff56064c6de87b019111956903-8
Purpose: We could not find any further information about this cookie.
Expiry date: after one day

Name: prevPage
Value: wbm%2FWelcome%2Flogin
Purpose: This cookie stores the URL of the previous website you visited.
Expiry date: after 30 minutes

Name: s_cc
Value: true
Purpose: This Adobe Site Catalyst cookie determines whether cookies are enabled in the browser.
Expiry date: after the end of the session

Name: s_fid
Value: 6897CDCD1013221C-39DDACC982217CD1111956903-2
Purpose: This cookie is used to identify a unique visitor.
Expiry date: after 5 years

Name: visitor_id
Value: fe59fbe5-e9c6-4fca-8776-30d0c1a89c32
Purpose: The visitor cookie contains a unique visitor ID and the unique identifier for your account.
Expiry date: after 2 years

Name: _session_id
Value: 533a0a6641df82b46383da06ea0e84e7111956903-2
Purpose: This cookie creates a temporary session ID that is used as an in-session user ID. This cookie is absolutely necessary to provide Xing’s features.
Expiry date: after the end of the session.

Once you log in or become a member of Xing, additional personal data will definitely be collected, processed, and stored. Xing also shares personal data with third parties if this is necessary to fulfill its own business purposes, if you have given your consent, or if there is a legal obligation to do so.

How long and where is the data stored?

Xing stores the data on various servers in various data centers. The company stores this data until you delete it or until your user account is deleted. This, of course, only applies to users who are already Xing members.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. Even if you are not a Xing member, you can prevent possible data processing or manage it as you wish via your browser. Most data is stored via cookies. Depending on your browser, the management process works slightly differently. Under the “Cookies” section, you will find links to the relevant instructions for the most popular browsers.

You can also generally configure your browser to always notify you when a cookie is about to be set. You can then decide individually whether or not to accept the cookie.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

We have tried to provide you with the most important information about data processing by Xing. You can learn more about data processing by the social media network Xing at https://privacy.xing.com/de/datenschutzerklaerung .

Blogs and publication media Introduction

Blogs and publication media Privacy Policy Summary

Affected parties: Website visitors

Purpose: Presentation and optimization of our services as well as communication between website visitors, security measures, and administration

Data processed: Data such as contact details, IP address, and published content.
You can find more details in the tools used.

Storage period: depends on the tools used

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (b) GDPR (contract)

What are blogs and publication media?

We use blogs and other communication tools on our website that allow us to communicate with you, and you to communicate with us. We may also store and process your data in the process. This may be necessary so that we can display content appropriately, ensure effective communication, and increase security. Our privacy policy provides a general overview of which of your data may be processed. Precise details regarding data processing always depend on the tools and functions used. You can find detailed information about data processing in the privacy policies of the individual providers.

Why do we use blogs and publication media?

Our primary goal with our website is to offer you interesting and engaging content, and at the same time, your opinions and content are important to us. Therefore, we strive to foster a positive, interactive exchange between us and you. We can achieve just that with various blogs and publishing options. For example, you can comment on our content, respond to other comments, or, in some cases, even write your own posts.

What data is processed?

Exactly which data is processed always depends on the communication functions we use. IP addresses, user names, and published content are often stored. This is primarily done to ensure security, prevent spam, and take action against illegal content. Cookies may also be used for data storage. These are small text files that are stored in your browser with information. You can find more information about the data collected and stored in our individual sections and in the privacy policy of the respective provider.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. For example, post and comment functions store data until you revoke your consent. Generally, personal data is only stored for as long as absolutely necessary to provide our services.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party communication tools at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since cookies may also be used in publication media, we recommend that you also read our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

We use these means of communication primarily based on our legitimate interests (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers, business partners, and visitors. To the extent that the use serves the processing of contractual relationships or their initiation, the legal basis is also Art. 6 (1) (b) GDPR.

Certain processing operations, in particular the use of cookies and the use of comment or messaging functions, require your consent. If and to the extent that you have consented to the processing and storage of your data by integrated publication media, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR). Most of the communication functions we use place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy policy or cookie guidelines of the respective service provider.

Information on specific tools – where available – can be found in the following sections.

Blog posts and comment functions Privacy Policy

There are various online communication tools that we can use on our website. For example, we use blog posts and comment functions. This gives you the opportunity to comment on content or write contributions. If you use this function, your IP address may be saved for security reasons. This way we protect ourselves from illegal content such as insults, unauthorized advertising or prohibited political propaganda. In order to determine whether comments are spam, we may also save and process user data based on our legitimate interest. If we start a survey, we also save your IP address for the duration of the survey so that we can be sure that everyone who takes part really only votes once. Cookies may also be used for storage purposes. All data that we save from you (such as content or information about you) will remain saved until you object.

Blogger.com Privacy Policy

We also use the hosting platform Blogger.com on our website. The service provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

You can find out more about the data processed through the use of Google in the Privacy Policy at https://policies.google.com/privacy?hl=de .

Comment subscriptions Privacy policy

You can also subscribe to comments that follow your post. In this case, you will always receive a message when a follow-up comment is published. You will first receive a confirmation email to check whether the specified email address belongs to you. By submitting the confirmation, you also consent to the data processing. You can cancel this subscription at any time (as with a newsletter, for example) and revoke your consent. The legality of the processing up to this point remains unaffected. As long as you are subscribed to the comments, we will save the time of registration and your IP address so that we can prove your consent if necessary. After you cancel your subscription, we can store your email address for up to three years on the legal basis of our legitimate interest in proof of consent. However, if you confirm your previous consent to the subscription and request that your data be deleted, the data will be deleted from our system immediately.

WordPress Emojis Privacy Policy

We also use emojis and smileys on our blog. We probably don’t need to explain exactly what emojis are. You know those laughing, angry, or sad faces. They are graphic elements or files that we provide and are loaded from another server. The service provider for retrieving WordPress emojis and smileys is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. This third-party provider stores your IP address in order to transmit the emoji files to your browser.

WordPress processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

WordPress uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, WordPress undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing conditions (Data Processing Agreements), which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/ .

You can find out more about the data processed through the use of Automattic in the Privacy Policy at https://automattic.com/privacy/ .

Online Marketing Introduction

Online Marketing Privacy Policy Summary

Affected parties: Website visitors

Purpose: Evaluation of visitor information to optimize the website.

Processed data: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed. Further details can be found in the respective online marketing tool used.

Storage period: Depends on the online marketing tools used .

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is online marketing?

Online marketing refers to all measures conducted online to achieve marketing goals such as increasing brand awareness or closing a business deal. Furthermore, our online marketing measures aim to draw people’s attention to our website. In order to present our offerings to as many interested people as possible, we engage in online marketing. This usually involves online advertising, content marketing, or search engine optimization. To ensure that we can use online marketing efficiently and effectively, personal data is also stored and processed. This data helps us, on the one hand, to show our content only to those who are actually interested in it, and on the other hand, it allows us to measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we offer. We realize that this isn’t possible without consciously implemented measures. That’s why we use online marketing. There are various tools that make our online marketing efforts easier and also provide us with continuous suggestions for improvement based on data. This allows us to target our campaigns more precisely to our target audience. The ultimate purpose of these online marketing tools is to optimize our offering.

What data is processed?

To ensure that our online marketing works and the success of our measures can be measured, user profiles are created and data is stored, for example, in cookies (small text files). With the help of this data, we can not only place advertisements in the traditional sense, but also present our content directly on our website in a way that you prefer. There are various third-party tools that offer these functions and therefore also collect and store data from you. The named cookies store, for example, which web pages you have visited on our website, how long you viewed these pages, which links or buttons you clicked or which website you came to us from. In addition, technical information can also be stored. For example, your IP address, which browser you use, which device you use to visit our website or the time when you accessed our website and when you left it again. If you have consented to us determining your location, we can also store and process this information.

Your IP address is stored in pseudonymized form (i.e., shortened). Unique data that directly identifies you as a person, such as your name, address, or email address, is also stored only in pseudonymized form for advertising and online marketing purposes. This means we cannot identify you as a person; we only store the pseudonymized information in the user profiles.

The cookies may also be deployed, analyzed, and used for advertising purposes on other websites that use the same advertising tools. The data may then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, email address, etc.) may also be stored in user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing activities and the network links previously received data to the user profile.

With all the advertising tools we use that store your data on their servers, we only receive aggregated information and never data that identifies you as an individual. The data merely shows how well our advertising measures worked. For example, we can see which actions prompted you or other users to visit our website and purchase a service or product there. Based on these analyses, we can improve our advertising offerings in the future and tailor them even more precisely to the needs and wishes of interested parties.

Duration of data processing

We will inform you below about the duration of data processing, if we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others can remain stored in your browser for several years. The respective privacy policies of the individual providers usually provide detailed information about the individual cookies used by the provider.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party providers at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser. The legality of the processing up to the point of revocation remains unaffected.

Since online marketing tools typically use cookies, we also recommend reading our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to the use of third-party providers, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through online marketing tools.

We also have a legitimate interest in measuring online marketing measures in an anonymized form in order to optimize our offering and our measures using the data obtained. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use these tools if you have given your consent.

Information on specific online marketing tools – where available – can be found in the following sections.

adNET Privacy Policy

We use adNET, an ad server tool, on our website. The service provider is the German company HQ GmbH, Triptiser Str. 20, 07955 Auma-Weidatal, Germany. You can learn more about the data processed through the use of adNET in the privacy policy at https://www.adnet.de/index-6_datenschutz.html .

AdRoll Privacy Policy

We use AdRoll, a digital marketing tool, on our website. The service provider is the American company NextRoll, Inc., 1050 Page St, San Francisco, CA, USA. The company also has an Irish headquarters at Level 6, 1 Burlington Plaza, Burlington Road, Dublin 4, D04 RH96, Ireland.

AdRoll processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

AdRoll uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, AdRoll undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The AdRoll or NextRoll data processing conditions (Data Protection Addendum), which correspond to the standard contractual clauses, can be found at https://www.nextroll.com/terms/data-protection .

You can find out more about the data processed through the use of AdRoll in the Privacy Policy at https://www.nextroll.com/privacy .

ADYOULIKE Privacy Policy

We use ADYOULIKE, a native advertising platform, on our website. The service provider is the French company Adyoulike, 37 – 39 Rue Boissière, 75116 Paris, France. You can learn more about the data processed through the use of ADYOULIKE in the privacy policy at https://www.adyoulike.com/pages/privacy .

AppsFlyer Privacy Policy

We use AppsFlyer, a mobile marketing analytics platform, on our website. The service provider is the American company AppsFlyer, 100 First Plaza, 100 1st St, San Francisco, USA.

AppsFlyer processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

AppsFlyer uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, AppsFlyer undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The AppsFlyer Data Protection Addendum, which corresponds to the standard contractual clauses, can be found at https://www.appsflyer.com/gdpr/dpa.pdf .

You can learn more about the data processed through the use of AppsFlyer in the Privacy Policy at https://www.appsflyer.com/legal/privacy-policy/ .

Comscore Privacy Policy

We use Comscore, an online marketing platform, on our website. The service provider is the American company Comscore Inc., 11950 Democracy Drive, Reston, VA 20190, USA.

Comscore processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Comscore uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Comscore undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Comscore Data Protection Addendum, which corresponds to the standard contractual clauses, can be found at https://www.comscore.com/ger/Request/Agreements/Data-Protection-Addendum?cs_edgescape_cc=US .

You can learn more about the data processed through the use of Comscore in the Privacy Policy at https://www.comscore.com/About/Privacy-Policy .

Criteo Privacy Policy

We use Criteo, a software solution for online marketing measures, on our website. The service provider is the French company Criteo SA, 32 Rue Blanche, 75009 Paris, France. You can learn more about the data processed through the use of Criteo in the Privacy Policy at https://www.criteo.com/de/privacy/ .

Echobox Privacy Policy

We use Echobox, among other things, a web analytics tool, on our website. The service provider is the British company Echobox, 107 Cheapside, EC2V 6DN, United Kingdom. You can learn more about the data processed through the use of Echobox in the Privacy Policy at https://www.echobox.com/privacy .

Facebook Conversions API Privacy Policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

You can find out more about the data processed through the use of Facebook Conversions API in the Privacy Policy at https://www.facebook.com/about/privacy .

Facebook Custom Audiences Privacy Policy

We use Facebook Custom Audiences, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

You can find out more about the data processed through the use of Facebook Custom Audiences in the Privacy Policy at https://www.facebook.com/about/privacy .

Google AdMob Privacy Policy

We use Google AdMob, a mobile advertising tool, on our website. The service provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google AdMob, can be found at https://business.safety.google/adscontrollerterms/ .

You can find out more about the data processed through the use of Google AdMob in the Privacy Policy at https://policies.google.com/privacy?hl=de .

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

Google Ads (Google AdWords) Conversion Tracking Privacy Policy Summary

Affected parties: Website visitors

Purpose: Economic success and the optimization of our service.

Data processed: Access statistics, which contain data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed.

Storage period: Conversion cookies generally expire after 30 days and do not transmit any personal data.

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Ads Conversion Tracking?

We use Google Ads (formerly Google AdWords) as an online marketing tool to advertise our products and services. We want to make more people aware of the high quality of our offerings on the internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, the company responsible for all Google services is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). With the help of this free tracking tool, we can better tailor our advertising to your interests and needs. In the following article, we want to go into more detail about why we use conversion tracking, what data is stored, and how you can prevent this data from being stored.

Google Ads (formerly Google AdWords) is Google Inc.’s proprietary online advertising system. We are confident in the quality of our offering and want as many people as possible to get to know our website. Google Ads offers the best online platform for this. Of course, we also want to gain a precise overview of the cost-benefit ratio of our advertising campaigns. That’s why we use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you go from being a purely interested website visitor to a user who actually acts. This always happens when you click on our ad and then perform another action, such as visiting our website. Using Google’s conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used, or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offerings on other websites. The goal is to ensure that our advertising campaigns only reach those people who are interested in our offerings. With the conversion tracking tool, we see which keywords, ads, ad groups, and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising measures, and consequently optimize our online marketing efforts. Furthermore, we can use the data we collect to make our website more interesting for you and tailor our advertising even more closely to your individual needs.

What data is stored in Google Ads Conversion Tracking?

We have integrated a conversion tracking tag or code snippet on our website to better analyze certain user actions. When you click on one of our Google Ads ads, a “conversion” cookie from a Google domain is stored on your computer (usually in your browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ111956903-3
Purpose: This cookie saves every conversion you make on our site after you came to us via a Google Ad.
Expiry date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months

Note: The _gac cookie only appears in conjunction with Google Analytics. The above list is not exhaustive, as Google also frequently uses other cookies for analytical evaluations.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are browsing our website and the cookie has not yet expired, we and Google recognize that you found us via our Google Ads ad. The cookie is read and sent back to Google Ads along with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies called “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js using the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which automatic tagging by Google Ads has been set up. Unlike cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and see which advertising measures were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie in your browser, you block conversion tracking. In this case, you will not be included in the tracking tool’s statistics. You can change the cookie settings in your browser at any time. This works slightly differently for each browser. Under the “Cookies” section, you will find the relevant links to the instructions for the most popular browsers.

If you do not want cookies at all, you can set your browser to always notify you when a cookie is about to be placed. This allows you to decide for each individual cookie whether or not to accept it. Downloading and installing this browser plug-in from https://support.google.com/ads/answer/7395996 will also deactivate all “advertising cookies.” Please note that deactivating these cookies will not prevent you from seeing advertisements, only personalized advertising.

Legal basis

If you have consented to the use of Google Ads Conversion Tracking, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through Google Ads Conversion Tracking.

We also have a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and marketing measures. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Ads Conversion Tracking if you have given your consent.

The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google Ads, can be found at https://business.safety.google/adscontrollerterms/ .

If you would like to learn more about data protection at Google, we recommend that you read Google’s general privacy policy: https://policies.google.com/privacy?hl=de .

Google AdSense Privacy Policy Summary

Affected parties: Website visitors

. Purpose: Economic success and the optimization of our service.

Storage period: Depends on the cookies used and the data stored.

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests).

What is Google AdSense?

We use Google AdSense on this website. This is an advertising program from Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. With Google AdSense, we can display advertisements on this website that are relevant to our topic. This way, we offer you ads that ideally represent real added value for you. In this privacy statement about Google AdSense, we explain why we use Google AdSense on our website, which of your data is processed and stored, and how you can prevent this data storage.

The Google AdSense advertising program has been around since 2003. Unlike Google Ads (formerly Google AdWords), you cannot place your own advertising here. Google AdSense displays advertisements on websites, such as ours. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you see. Naturally, we only want to show you advertising that interests you and offers added value. Google checks which advertisements are suitable for our website and our users based on your interests and user behavior, as well as our offerings. We would also like to point out at this point that we are not responsible for the selection of advertisements. We merely provide the advertising space on our website. Google selects the advertisements displayed. Since August 2013, the ads have also been adapted to the respective user interface. This means that whether you visit our website from your smartphone, PC or laptop, the ads adapt to your device.

Why do we use Google AdSense on our website?

Operating a high-quality website requires a lot of dedication and effort. We’re never finished working on our website. We always strive to maintain our site and keep it as up-to-date as possible. Of course, we also want this work to be financially successful. That’s why we’ve chosen advertisements as a source of income. The most important thing for us, however, is that these ads don’t disrupt your visit to our website. With the help of Google AdSense, you’ll only be shown advertisements that match our topics and your interests.

Similar to Google’s indexing of a website, a bot examines the relevant content and offers on the page. The ads are then tailored and presented accordingly. In addition to the content overlap between the ad and the website’s offerings, AdSense also supports interest-based targeting. This means that Google also uses your data to offer ads tailored to you. This way, you receive advertising that ideally offers you real added value, and we have a greater chance of earning a little extra money.

What data does Google AdSense store?

Google AdSense uses cookies, among other things, to display customized ads tailored to you. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable data. However, it should be noted that Google considers data such as “pseudonymous cookie IDs” (a name or other identifier is replaced by a pseudonym) or IP addresses to be non-personally identifiable information. However, under the GDPR, this data may be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click, and every other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it is stored there.

As part of AdSense, third parties may place and read cookies on your browser or use web beacons to store data they receive from the delivery of ads on the website. Web beacons are small graphics that perform log file analysis and record the log file. This analysis enables statistical evaluation for online marketing purposes.

Google may use these cookies to collect certain information about your user behavior on our website. This includes:

Information on how you interact with an ad (clicks, impressions, mouse movements)
Information about whether an ad has previously appeared in your browser. This data helps prevent an ad from appearing more often.

Google analyzes and evaluates the data relating to the displayed advertisements and your IP address. Google primarily uses this data to measure the effectiveness of an ad and to improve its advertising offerings. This data is not linked to any personal information that Google may have about you through other Google services.

Below, we present cookies that Google AdSense uses for tracking purposes. This refers to a test website that has only Google AdSense installed:

Name: uid
Value: 891269189111956903-8
Purpose: This cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
Expiry date: after 2 months

Name: C
Value: 1
Purpose: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
Expiry date: after 1 month

Name: cid
Value: 8912691894970695056,0,0,0,0
Purpose: This cookie is stored under the domain track.adform.net, stands for client ID, and is used to improve advertising for you. It can deliver more relevant ads to visitors and helps improve campaign performance reports.
Expiry date: after 2 months

Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU111956903-1
Purpose: This cookie is stored under the domain doubleclick.net. It is used to record your actions after viewing or clicking on the ad. This allows us to measure how well an ad is received by our visitors.
Expiry date: after 1 month

Name: test_cookie
Value: not specified
Purpose: The “test_cookie” can be used to check whether your browser supports cookies. The cookie is stored under the domain doubleclick.net.
Expiry date: after 1 month

Name: CT592996
Value: 733366
Purpose: Stored under the domain adform.net. This cookie is set when you click on an ad. We have not been able to obtain further information about the use of this cookie.
Expiry date: after one hour

Note: This list cannot claim to be complete, as experience has shown that Google continually changes its choice of cookies.

How long and where is the data stored?

Google collects your IP address and various activities you perform on the website. Cookies store this information about your interactions on our website. According to Google, the company securely collects and stores the information provided on its own servers in the US.

If you don’t have a Google Account or aren’t logged in, Google stores the collected data with a unique identifier (ID), usually on your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged in to a Google Account, Google may also collect personal data.

You can delete some of the data Google stores at any time (see the next section). Much of the information stored in cookies is automatically deleted after a certain period of time. However, some data is also stored by Google for a longer period of time. This is the case when Google is required to store certain data for an indefinite period of time for economic or legal reasons.

How can I delete my data or prevent data storage?

You always have the option to delete or disable cookies stored on your computer. Exactly how this works depends on your browser. You’ll find links to the relevant instructions for the most popular browsers under the “Cookies” section.

If you have a Google Account, you can opt out of personalized advertising at https://adssettings.google.com/authenticated . You will still see ads, but they will no longer be tailored to your interests. However, ads will still be displayed based on a few factors, such as your location, browser type, and search terms used.

Legal basis

If you have consented to the use of Google AdSense, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by Google AdSense.

We also have a legitimate interest in using Google AdSense to optimize our online service and marketing efforts. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google AdSense if you have given your consent.

The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google AdSense, can be found at https://business.safety.google/adscontrollerterms/ .

You can find out what data Google generally collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/ .

Google Marketing Platform (formerly DoubleClick) Privacy Policy

We use Google Marketing Platform products on our website. These include various marketing tools such as Data Studio, Surveys, Campaign Manager 360, Display & Video 360, and Search Ads 360. The service provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Marketing Platform products, can be found at https://business.safety.google/adsprocessorterms/ .

You can find out more about the data processed through the use of Google Marketing Platform products in the Privacy Policy at https://policies.google.com/privacy?hl=en-US .

HubSpot Privacy Policy

We use HubSpot, a digital marketing tool, on our website. The service provider is the American company HubSpot, Inc., 25 First St., 2nd Floor, Cambridge, MA, USA. The company also has a registered office in Ireland at 1 Sir John Rogerson’s Quay, Dublin 2, Ireland.

HubSpot processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

HubSpot uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, HubSpot undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Data Processing Agreement, which corresponds to the standard contractual clauses, can be found at https://legal.hubspot.com/dpa .

You can learn more about the data processed through the use of HubSpot in the Privacy Policy at https://legal.hubspot.com/de/privacy-policy .

LinkedIn Insight Tag Privacy Policy

We use the LinkedIn Insight Tag conversion tracking tool on our website. The service provider is the American company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. LinkedIn Ireland Unlimited (Wilton Place, Dublin 2, Ireland) is responsible for data protection-related aspects within the European Economic Area (EEA), the EU, and Switzerland.

LinkedIn processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

LinkedIn uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, LinkedIn undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about LinkedIn’s standard contractual clauses can be found at https://de.linkedin.com/legal/l/dpa or https://www.linkedin.com/legal/l/eu-sccs

You can learn more about LinkedIn Insight Tag at https://www.linkedin.com/help/linkedin/answer/a427660 . You can also learn more about the data processed through the use of LinkedIn Insight Tag in the privacy policy at https://de.linkedin.com/legal/privacy-policy .

Microsoft Advertising Privacy Policy

Microsoft Advertising Privacy Policy Summary

Affected parties: Website visitors

Purpose: Economic success and the optimization of our service.

Storage period: Microsoft stores the data until it is no longer needed to fulfill the purposes.

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Microsoft Advertising?

For our online marketing activities, we also use the Microsoft Advertising program from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. With the help of Microsoft Advertising, we want to make as many people aware of the high quality of our products and/or services as possible. For this purpose, we use a technology (conversion tracking tool) from Microsoft on our website, which also stores your data. In this privacy policy, we provide more information about this service, show you which data is stored, managed, and processed, and how you can prevent this data storage.

You may be more familiar with Microsoft Advertising by its former name “Bing Ads.” This is a Microsoft advertising program based on a pay-per-click system. This means advertisers can place ads on the Bing and Yahoo! search engines and only pay when a user clicks on the ad.

Why do we use Microsoft Advertising?

We are confident in our offerings and naturally want to present them to a broad audience. With Microsoft Advertising, we can bring our products or services closer to precisely those people who are genuinely interested in them. We want to present our products not only on the famous search engine Google, but also on Bing and Yahoo! With Microsoft Advertising, we also have the option of placing ads in the so-called “Microsoft Audience Network.” This means we can also place ads on LinkedIn, for example. Conversion tracking tells us, for example, which ad you used to find us, which subpages you particularly like, and which actions you perform on our website. This data allows us to tailor our website, our advertisements, and our offerings much better to your needs.

What data does Microsoft Advertising store?

We have integrated a conversion tracking tag (a small code snippet) from Microsoft Advertising into our website. This is the so-called Universal Event Tracking (UET) tag. If you access our website via a Microsoft ad, this tracking tool allows us to learn more about your user behavior on our website. For example, we learn which keyword or ad you used to find us, what you click on our website, how many people visit our website via Microsoft Ads, and how long you stay on our website. All of this data relates to user behavior and not to personal data. We therefore only receive data or analyses about your web behavior, but no personal information. Microsoft uses the data to optimize its own advertising and other services. If you have a Microsoft account, the collected data can be linked to your account. This means that Microsoft may also recognize and save your IP address. To save all of this data about your user behavior, the following cookie is set in your browser after you access our website via a Microsoft ad:

Name: MUIDB
Value: 08A53CA3313F6255044C307E353F61CD
Purpose: This cookie is set by our embedded Microsoft tag (UET tag) and is used for synchronization across different Microsoft websites. This allows users to be recognized across different domains.
Expiry date: after one year

However, if you access our website via a Bing ad, other cookies may be placed in your browser. Here we show you a selection of other cookies:

Name: ABDEF
Value: V=0&ABDV=0&MRNB=1594294373452&MRB=0111956903-7
Purpose: We could not find any more detailed information about this cookie.
Expiry date: after one year

Name: SRCHD
Value: AF=NOFORM
Purpose: This cookie is responsible for the functionality of the tracking and website.
Expiry date: after one year

Name: SRCHHPGUSR
Value: WTS=63729889193&HV=1594294374&CW=1920&CH=937&DPR=1&UTC=120&DM=0
Purpose: This cookie tracks and stores your user behavior on our website and the interaction with the Bing Map interface.
Expiry date: after one year

Name: SRCHUID
Value: V=2&GUID=157B20CCF36A43F3A4AE9790346EB7A7&dmnchg=1
Purpose: This cookie tracks and stores your user behavior on our website and the interaction with the Bing Map API.
Expiry date: after one year

Name: _EDGE_S
Value: mkt=de-at&SID=2EE7002D956A61511D280F2F9474607111956903-2
Purpose: This cookie collects and stores your user behavior across multiple websites. The goal of targeting is to better tailor advertising to the interests of our target audience.
Expiry date: after the end of the browser session

Name: _SS
Value: SID=2EE7002D956A61511D280F2F94746077111956903-9
Purpose : This cookie is used, among other things, to recognize how you as a user accessed our website. That is, which advertisement directed you to our website.
Expiry date: after one year

How long and where is the data stored?

We have no influence on how Microsoft uses the collected user data. Microsoft operates its own servers worldwide. Most of them are located in the United States, so your data may also be stored, managed, and processed on American servers. Microsoft retains data (especially personal data) for as long as necessary to provide its own services or products or for legal purposes. Microsoft also mentions that the actual retention period varies greatly and depends on the specific product.

For searches via Bing, Microsoft deletes your saved search queries after 6 months by deleting your IP address. Cookie IDs, such as those generated via the MUID cookie, are de-identified after 18 months.

How can I delete my data or prevent data storage?

You have the option to opt out of Microsoft Ads conversion tracking at any time. If you do not want to see interest-based ads from Microsoft Advertising, you can deactivate this function at https://account.microsoft.com/privacy/ad-settings/signedout . You can also deactivate, manage, or delete all cookies in your browser. This works a little differently for each browser. Under the “Cookies” section, you will find the relevant links to the respective instructions for the most popular browsers.

Legal basis

If you have consented to the use of Microsoft Advertising, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by Microsoft Advertising.

We also have a legitimate interest in using Microsoft Advertising to optimize our online service and marketing measures. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Microsoft Advertising if you have given your consent.

Microsoft processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Microsoft uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Microsoft undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about Microsoft’s standard contractual clauses, please visit https://docs.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses .

We hope this provides you with an overview of data processing through Microsoft Ads conversion tracking. Of course, Microsoft’s privacy policies may change at any time. For more information and to stay up to date, we recommend you also visit Microsoft’s privacy policy at https://privacy.microsoft.com/de-de/privacystatement .

MonetizeMore Privacy Policy

We use MonetizeMore, an advertising optimization tool, on our website. The service provider is the Canadian company MonetizeMore, 101-15317 Thrift Avenue, White Rock, BC, Canada V4B 2L4. You can learn more about the data processed through the use of MonetizeMore in the privacy policy at https://www.monetizemore.com/privacy-policy/ .

OptiMonk Privacy Policy

We use OptiMonk, a web optimization tool for online shops, on our website. The service provider is the Hungarian company Optimonk International Zrt. Address: Kassai út 129, Debrecen, 4028, Hungary. You can learn more about the data processed through the use of OptiMonk in the privacy policy at https://www.optimonk.com/privacy-policy/ .

Outbrain Privacy Policy

We use Outbrain, a web advertising platform, on our website. The service provider is the British company Outbrain UK Limited, 5th Floor, The Place, 175 High Holborn, London, WC1V 7AA, United Kingdom. You can learn more about the data processed through the use of Outbrain in the Privacy Policy at https://www.outbrain.com/privacy/ .

PayPal Marketing Solutions Privacy Policy

We use PayPal Marketing Solutions, a sales optimization tool, on our website. The service provider is the American company PayPal Pte. Ltd, 2211 North First Street, San Jose, California 95131, USA.

PayPal processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

PayPal uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, PayPal undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about the standard contractual clauses and the data processed through the use of PayPal Marketing Solutions, please see the Privacy Policy at https://www.paypal.com/c2/webapps/mpp/ua/privacy-full .

You can learn more about the data processed through the use of PayPal Marketing Solutions in the Privacy Policy at https://www.paypal.com/c2/webapps/mpp/ua/privacy-full .

Pinterest Web Analytics Privacy Policy

We use Pinterest Web Analytics, a web analytics program, on our website. The service provider is the American company Pinterest Inc. The company also has an Irish headquarters at Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

More information about Pinterest’s standard contractual clauses can be found at https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea .

You can learn more about the data processed through the use of Pinterest Web Analytics in the full Privacy Policy at https://policy.pinterest.com/de/privacy-policy .

Pipedrive Privacy Policy

We use Pipedrive, a CRM platform for sales, on our website. The service provider is the American company Pipedrive Inc., 460 Park Ave South, New York, NY, 10016, USA.

Pipedrive processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Pipedrive uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Pipedrive undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Pipedrive Data Protection Addendum, which corresponds to the Standard Contractual Clauses, can be found at https://www-cms.pipedriveassets.com/documents/2021-02-16-Pipedrive-DPA-Signed.pdf .

You can learn more about the data processed through the use of Pipedrive in the Privacy Policy at https://www.pipedrive.com/en/privacy .

plista privacy policy

plista Privacy Policy Summary

Affected parties: Website visitors

. Purpose: Economic success and the optimization of our service.

Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed.

Storage period: Your data will be deleted after one year.

Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests).

What is plista?

We use plista from plista GmbH (Torstraße 33-35, 10119 Berlin, Germany) on this website to display relevant online advertising and interesting content. This collects, stores, and processes your data. This privacy policy informs you why we use plista, what data is stored where, and how you can manage or prevent this data processing.

plista analyzes your visitor behavior on our website and, using the collected data and real-time recommendation technology, ensures that you see suitable advertisements and appropriate paid content (e.g., posts). plista recommends certain content or advertisements to visitors to plista network websites (like this website) based on the analysis of data collected or accessed on plista network pages. This includes content that might be of interest to you, content based on the interests of similar users, and content that users have previously viewed on websites outside the plista network.

Why do we use plista on our website?

We want to offer you the best possible service and the best user experience (UX) on our website. For us, this also means that you only see content and advertisements that are truly of interest to you. With plista, we can tailor advertisements and other content precisely to your wishes and interests. This way, we provide you with high-quality content and achieve our corporate goals more easily and quickly.

What data does plista store?

The plista services collect information about visitor behavior when visitors access, view, and interact with plista network websites and advertisements. For this purpose, plista collects data that can be used to identify browsers and devices that repeatedly visit plista network pages:

Cookie IDs to identify the browser
Advertising IDs for mobile devices to identify the advertising environment
IP addresses and data derived from such IP addresses, such as imprecise geolocation data indicating the country, region, city, and/or postal code area of a device
Type of internet browser, browser language and operating system
Type of connection (wired or wireless); network to which the device is connected and mobile operator (if available)
Latitude/longitude of a mobile device.

The data collected by plista never includes names, addresses, telephone numbers, email addresses, or similar user data, and is not linked to such data. Therefore, plista cannot identify individuals.

Below we list the cookies that plista can set in your browser. The cookies found here are not exhaustive and serve only as examples.

Name: Pookie
Value: HhjIN4SdViBlW1ZTPZuoWBdoQTF4L5DINUZEtNQVSzU=
Purpose: This cookie provides you with a random cookie ID that serves as identification.
Expiry date: after 50 years

Name: Ploptout
Value: 1
Purpose: This cookie stores the information that you have used the opt-out function.
Expiry date: after 30 years

Name: rt11
Value: AlnCL9toeaa5lX0u2uS7D1B%2BinxhWAjqYkRre9sYf%2BI%3111956903-4
Purpose: This cookie stores your retargeting campaign IDs.
Expiry date: after 60 days

Name: um
Value: c3de=1581682028%3B3420334527069442875&crc=8d5889e4c3c6bd6237e6fd9c2b94624111956903-1
Purpose: This cookie stores third-party IDs transmitted by partners.
Expiry date: after 30 days

Name: arv
Value: q1YqSy0qzszPU7Iy0lFKSSxJVLKKrlYysrQ0sQSylEzNDSxMDI2NjJRia2111956903-8
Purpose: This cookie stores the posts you have previously viewed.
Expiry date: after 3 days

Name: rec
Value: a%3A0%3A%7B%7D
Purpose: This cookie stores the recommendations you previously clicked on.
Expiry date: after 3 days

Name: red
Value: a%3A1%3A%7Bi%3A0%3Ba%3A1%3A%7BA9%3A%22477939325%22%3111956903-9
Purpose: This cookie stores the recommendations previously displayed for you.
Expiry date: after 3 days

Name: frc
Value: q1YqSy0qzszPU7Iy0lFKSSxJVLKKjq0FAA
Purpose: This cookie ensures that visitors only see a limited number of advertisements.
Expiry date: after 3 days

plista passes on visitor data (in particular the cookie ID assigned by us or the respective advertising ID) to selected third-party providers and service providers, for example to display special types of advertising and to improve its own services.

How long and where is the data stored?

All visitor data from the EU is stored on plista servers in Germany. The plista targeting cookie is stored for one year and is automatically deleted after this period. All your data will also be deleted or anonymized no later than one year after collection. In the latter case, it can only be used for statistical purposes.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can prevent the collection of your data by clicking on the opt-out button at https://www.plista.com/opt-out/ .

You also have the option to prevent plista from processing your data in your browser. As mentioned above, plista stores most of its data via cookies placed in your browser. You can manage, deactivate, or delete these cookies. Depending on your browser, managing cookies works slightly differently. Under the “Cookies” section, you’ll find links to the instructions for the most popular browsers.

You can also generally configure your browser to always notify you when a cookie is about to be set. You can then decide individually whether or not to accept the cookie.

Legal basis

If you have consented to the use of plista, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when plista collects it.

We also have a legitimate interest in using plista to optimize our online service and our marketing measures. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use plista if you have given your consent.

We have tried to provide you with the most important information about data processing by plista. You can learn more about the company’s privacy policy at https://www.plista.com/privacy-policy/ .

Sizmek Ad Suite (formerly: Rocketfuel) Privacy Policy

We use Sizmek Ad Suite, an advertising platform, on our website. The service provider is the American company Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA.

The Amazon Data Processing Terms (AWS GDPR DATA PROCESSING), which correspond to the standard contractual clauses, can be found at https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf .

You can learn more about the data processed through the use of Sizmek Ad Suite in the Privacy Policy at https://advertising.amazon.com/legal/privacy-notice .

Snap Pixel Privacy Policy

We use Snap Pixel on our website, a conversion tracking tool for advertisers. The service provider is the American company Snap Inc., 2772 Donald Douglas Loop N, Santa Monica (HQ), CA, USA.

For more information about Snap’s standard contractual clauses, please visit https://snap.com/en-US/terms/standard-contractual-clauses .

You can find out more about the data processed through the use of Snap Pixel in the Privacy Policy at https://snap.com/de-DE/privacy/privacy-policy .

The Moneytizer Privacy Policy

We use The Moneytizer, an online advertising platform, on our website. The service provider is the French company The Moneytizer, 21 Villa Marie Justine, 92100 Boulogne Billancourt, France. You can learn more about the data processed through the use of The Moneytizer in the privacy policy at https://de.themoneytizer.com/agb .

TikTok Pixel Privacy Policy

We use TikTok Pixel on our website, a conversion tracking tool for advertisers. The service provider is the Chinese company TikTok. TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland) is responsible for the European region.

Xandr Privacy Policy

We use Xandr, an advertising and analytics tool, on our website. The service provider is the American company Xandr, Inc., 28 W 23RD St FL 4, New York, NY, 10010-5260, USA.

Xandr processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Xandr uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Xandr undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about the standard contractual clauses and the data processed through the use of Xandr, please see the Privacy Policy at https://www.xandr.com/privacy/ or https://www.xandr.com/privacy/platform-privacy-policy/ .

Yahoo Gemini Privacy Policy

We use Yahoo Gemini, an online advertising platform, on our website. The service provider is the American company Verizon Media Inc., 770 Broadway, 4th, 5th, 6th, and 9th Floors, New York, NY 10003-9562, USA.

Yahoo processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Yahoo uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Yahoo undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about the standard contractual clauses and the data processed through the use of Yahoo, please see the Privacy Policy at https://legal.yahoo.com/xw/en/yahoo/privacy/topic/b2bprivacypolicy/index.html .

Yieldlove Privacy Policy

We use Yieldlove, an automated marketing platform, on our website. The service provider is the German company Yieldlove GmbH, Kehrwieder 9, 20457 Hamburg, Germany. You can learn more about the data processed through the use of Yieldlove in the Privacy Policy at https://www.yieldlove.com/privacy .

All texts are protected by copyright.

Source: Created with the Data Protection Generator from AdSimple